EPISODE · Aug 25, 2025 · 19 MIN
S1 | E5 Clarify Your Business Idea – How to Find What You’re Really Meant to Offer the World
from Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home · host Veronica Kiefer | Online Business Coach & Kingdom Business Builder
How about an effective exercise to clarify which direction your business could go? In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around. We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going with the project you had already started, and why consistent daily steps matter more than quick wins. You’ll also learn how adding a proven income stream can create stability while you grow your bigger vision. Wrapping it up, I’ll guide you through a quick journaling exercise to turn your insights into a clear one-sentence business idea. Remember — you don’t have to have it all figured out, you just need to take the next step! _______________________ 🔗 Links & Resources: Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️ Connect with me on: Facebook: @vekija_and_co / Instagram: @vekija_and_co LinkedIn: Veronica Kiefer-Jarneberg Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business. _________________________ 📣 Subscribe & Share: If this episode encouraged you, would you do me a favor? Hit follow so you never miss a weekly episode Share it with a creative friend who could use a business breakthrough Leave a review on Apple Podcasts to help others find us, too! 🙏🏼 You don’t have to choose between your creativity and your income. Let’s design a business that supports both. 🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.
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S1 | E5 Clarify Your Business Idea – How to Find What You’re Really Meant to Offer the World
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