EPISODE · Jun 12, 2026 · 31 MIN
5 Core Traits of Trust-Building Content (w/ Kristi Zobrist) - Episode 72
from Marketing Should Be Fun · host Austin Savage & Kelsie Zarko
You know what you have to offer and why a client should trust you. But does your audience?In today's episode, after a football-themed "This or That" (Bear Down vs. Roll Tide!), Austin is diving in with the Chief Strategy Officer at Savage Content Collective, Kristi Zobrist. We discuss building trust with clients and customers before ever pushing paid offerings and Kristi shares 5 things you need to include in your content in order to build trust.We can't wait to hear what you take away from the conversation!//📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage🔔 Be sure to subscribe so you don't miss a future episode!🔥 Learn how we can take content off your plate: https://www.savagecontent.co/
What this episode covers
You know what you have to offer and why a client should trust you. But does your audience? In today's episode, after a football-themed "This or That" (Bear Down vs. Roll Tide!), Austin is diving in with the Chief Strategy Officer at Savage Content Collective, Kristi Zobrist. We discuss building trust with clients and customers before ever pushing paid offerings and Kristi shares 5 things you need to include in your content in order to build trust. We can't wait to hear what you take away fr...
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5 Core Traits of Trust-Building Content (w/ Kristi Zobrist) - Episode 72
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