5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.

5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week.I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valley is an unlikely marriage. Perhaps not? Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.Tilt your head slightly, look at the edges, that's where the juicy knowledge is.  Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0ON TODAY’S MENU: 1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT  2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes”  3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit. 4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT. 5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.6. BE A MAKER NOT A MANAGERWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)