5 étapes pour restructurer une offre Produit | Jérémie Laboulbene | CMO Part-Time | iytro

Jérémie, CMO part time chez iytro vient parler de restructuration d'offre Produit.Un exercice qui peut faire peur mais qui est parfois essentiel pour s'adapter aux tendances du marché, atteindre une cible en particulier ou tout simplement améliorer les performances.Mais restructurer une offre produit ce n'est pas lancer un nouveau produit bien au contraire. C'est capitaliser sur ce qui marche, apprendre de ce qui ne fonctionne pas pour repositionner son offre sur le marché.Jérémie nous partage sa méthode pas à pas pour réussir une restructuration d'offre. Découvre : 👉 Ce que signifie ce terme barbare👉 Quels sont les signaux faibles pour savoir à quel moment il faut envisager de modifier son offre produit 👉 Comment convaincre les stakeholders de faire une restructuration👉 Les 5 étapes du process pour restructurer son offre.👉 Les metrics pour mesurer le succès de la restructurationCet épisode est sponsorisé par Contentsquare : C'est une plateforme qui agrège toutes les données quali et quanti dont vous avez besoin pour comprendre rapidement les parcours de vos clients et leurs interactions sur vos sites et applications mobiles. Vous pouvez ainsi optimiser vos pages et prioriser vos actions.Pour tester l'outil cliquez iciRESSOURCES 🛠️Retrouve Jérémie sur Linkedin Retrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur LinkedinAbonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le !Ici on parle : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • IA • freelance • audience • chatgpt • email marketing • saas tech • B2B • B2C • use-cases • positioning • best practice • product management • pricing • founding PMM • competitive intelligence • concurrence • insights • marketing mix • stratégie marketing • Tendances • Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • CRM • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • PennylaneHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

NOW PLAYING

0:00 33:01

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Beating loneliness by bridging the generation gap

Apr 21, 2026 ·13m

Robotics and the Future of Aged Care

Apr 19, 2026 ·16m

The Purpose Paradox: Why Baby Boomers Delay Retirement

Apr 17, 2026 ·13m

A Growing Movement Aims to Prepare All Physicians to Care for Older Adults

Apr 15, 2026 ·12m

Defeating Recurring Charges on Cancelled Credit Cards

Apr 13, 2026 ·11m

If Your Dad Has These 11 Odd Habits, He's More Lonely Than He Admits

Apr 11, 2026 ·16m

Similar Podcasts

XXX Tech by SOVRYN Dr. Brian Sovryn The crossroads between technology, sensuality, and metaphysics - and the longest running anarchist podcast in the world! Brought to you by Dr. Brian Sovryn. Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. Darknet Discussions Darknet Discussions Welcome to "Darknet Discussions," the podcast that gets into the shadows of the internet to bring you the most intriguing, enlightening, and sometimes unsettling stories from the dark web. Hosted by seasoned darknet aficionados, each episode of "Darknet Discussions" explores the intricate dynamics of darknet markets, cybersecurity threats, and the digital underworld. Join us as we interview experts, discuss the latest trends in cybercrime, and shed light on the technologies that operate beneath the surface of everyday internet use. Also, we occasionally go off on a tangent about something completely unrelated. She’s a Hazard to Herself She’s a Hazard Hi there, I’m Mallory, and I’d like to invite you into our world with “She’s a Hazard to Herself!” Join us as we navigate life with Multiple Sclerosis from the seat of my power wheelchair. Discover stories of resilience, family, and the community we’ve built around chronic illness. Whether you’re impacted by MS or want to learn from our journey, there’s something here for you. So why wait? Subscribe to “She’s a Hazard to Herself” on your favorite podcast app and be part of our journey today. Let’s lift each other up, one episode at a time!

Frequently Asked Questions

How long is this episode of Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech?

This episode is 33 minutes long.

When was this Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech episode published?

This episode was published on April 3, 2025.

What is this episode about?

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!