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#5 - Experten-Talk - Digitalisierung in Marketing und Vertrieb mit Norbert Schuster episode artwork

EPISODE · Nov 6, 2023 · 47 MIN

#5 - Experten-Talk - Digitalisierung in Marketing und Vertrieb mit Norbert Schuster

from Become a SMar(t)ketingStar · host Kevin Gründling

In 2023 sollte es eigentlich mittlerweile überall angekommen sein, augenscheinlich ist das aber nicht der Fall. Die Rede ist von der Digitalisierung von Marketing und Vertrieb. Noch immer denken viele Unternehmen in unterschiedlichen Silos. Es fehlt an Akzeptanz und Zusammenspiel von beiden Abteilungen. Dafür braucht es eine Strategie. Eine Strategie, entwickelt von Marketing UND Vertrieb. Wie das funktioniert und was Buyer Personas, Customer Journey, Bananen und Verhaltenspräferenzen damit zu tun haben erfahrt ihr in dieser Folge von unserem Host Kevin Gründling mit seinem Gast Norbert Schuster. LinkedIn-Profil von Norbert: https://www.linkedin.com/in/norbertschuster/ Website zu Strike2: https://www.strike2.de/

What this episode covers

In 2023 sollte es eigentlich mittlerweile überall angekommen sein, augenscheinlich ist das aber nicht der Fall. Die Rede ist von der Digitalisierung von Marketing und Vertrieb. Noch immer denken viele Unternehmen in unterschiedlichen Silos. Es fehlt an Akzeptanz und Zusammenspiel von beiden Abteilungen. Dafür braucht es eine Strategie. Eine Strategie, entwickelt von Marketing UND Vertrieb. Wie das funktioniert und was Buyer Personas, Customer Journey, Bananen und Verhaltenspräferenzen damit zu tun haben erfahrt ihr in dieser Folge von unserem Host Kevin Gründling mit seinem Gast Norbert Schuster. LinkedIn-Profil von Norbert: https://www.linkedin.com/in/norbertschuster/ Website zu Strike2: https://www.strike2.de/

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#5 - Experten-Talk - Digitalisierung in Marketing und Vertrieb mit Norbert Schuster

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This episode is 47 minutes long.

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This episode was published on November 6, 2023.

What is this episode about?

In 2023 sollte es eigentlich mittlerweile überall angekommen sein, augenscheinlich ist das aber nicht der Fall. Die Rede ist von der Digitalisierung von Marketing und Vertrieb. Noch immer denken viele Unternehmen in unterschiedlichen Silos. Es fehlt...

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