#5 - Fanatic boss Craig Gertenbach on the state of the windsurfing industry, politics, bidding wars, and why he hates rockstar teamriders

Craig Gertenbach has been in the sport for 40 years now. First as a grom in South Africa, then a top10 PWA competitor, finally brand manager for Fanatic that’s currently the sales leader on the windsurfing market. He takes us behind the scenes of running a brand, what he thinks the regular customer doesn’t understand and this one time he had a bidding war for a rider against a rival brand.