[5] From Bootstrapping DIY Cold Plunges to RunningMan’s Preferred Sponsor | Steven Haynes of FjORD

In this episode of the Wellness Founders Podcast, Jordan Carroll interviews Steven Haynes, founder of FjORD, a company specializing in high-quality cold plunges. Steven shares his journey from a successful consulting career to his passion for cold water therapy, which began while training for a triathlon in Norway. He discusses the challenges and lessons learned in building his brand, starting with a DIY cold plunge to eventually becoming the preferred cold plunge sponsor of the RunningMan conference. He bootstrapped FjORD through event activations and community engagement, and also talks about why he quit dropshipping from China to bring all his manufacturing to the USA, and how that creates their competitive advantage.Guest Bio:Steven Haynes is the founder and CEO of FjORD Cold Plunge, a wellness and performance brand redefining recovery through premium cold water therapy. After nearly losing his business in its first year, Steven turned it around through innovation, community partnerships, and relentless product development. Today, FjORD is trusted by top wellness events like RunningMan and leading fitness communities for its quality, reliability, and results-driven approach to human performance.Connect with Steven:Instagram: https://www.instagram.com/fjordcoldplunge/LinkedIn: https://www.linkedin.com/in/steven-c-haynes/ FjORD LinkedIn: https://www.linkedin.com/company/fjordcoldplunge/ YouTube: https://www.youtube.com/@fjordcoldplunge TikTok: https://www.tiktok.com/@fjordcoldplunge Connect with Jordan:Instagram: https://www.instagram.com/jspensirLinkedIn: https://www.linkedin.com/in/jordanscarroll Follow Wellness Founders:Youtube: https://www.youtube.com/@wellnessfounders Website: https://www.wellnessfounders.comInstagram: https://www.instagram.com/wellnessfounders