5 Hard Truths About Content In The AI Era: Devin, Fractional Growth

Most writers are worried AI will take their jobs. But Devin says CMOs should be way more worried.In this episode of TLDR, I sat down with Devin; ex-CEO of Animals, consultant to B2B brands, and all-around content strategist; to talk about what’s really breaking in B2B content, and why the old playbooks are falling apart.Tune in to hear us break down:The real reason most B2B content is badWhy the playbook era is overHow SEO isn’t dead, but it’s changing fastWhy CMOs are at riskThe new content org modelWhy the biggest problem isn’t AI or SEO shifts, it’s leadershipIf you're a CMO rethinking your content bets, a founder trying to build a smarter growth engine, or just someone who enjoys a brutally honest take on today's marketing, you’ll want to hear this one.Hosted on Ausha. See ausha.co/privacy-policy for more information.