5. How does a global agency stay agile?

Essence is perhaps the original ‘digital-first’ media organisation – but how does it evolve with changing needs? CEO Kyoko Matsushita explains how the global business stays nimble, their shift towards measurement, and how they bring together media, creativity and analytics. She also tells Jane and Seth about what advertising can learn from gaming, what the world can learn from Asia, and how the industry is approaching gender balance and sustainability. Hosted by Jane Ostler and Seth Rogin. Read more on Media Reactions. Hosted on Acast. See acast.com/privacy for more information.