5 // How to Create Profitable Content (8 Must-Haves for Business Owners)

How to Create Profitable Content (8 Must-Haves for Business Owners) If you want to get off the content hamster wheel that does NOTHING to grow your business - this episode will give you the roadmap.    Here are 8 Must-Haves for creating Profitable Content (*Which we're diving into in this episode!):   1. Stop creating just to create. Take a step back and look at what you’re creating - what are you seeing success with? What platforms? What types of content? 2. Focus on the platforms with the highest ROI: Instagram + YouTube you need a multi-platform strategy if you want to be able to post & attract leads immediately, Instagram is your jam - but the content has a shorter shelf-life. YouTube videos can attract new viewers for several months, or even YEARS - but it can take time to gain traction that makes a real difference in your business. Youtube is your long-game, expert-building platform, and your long-term strategy that attracts leads on repeat Instagram will give you more immediate results and sales growth. 3. Video is going to be your main driver of sales in 2023 and beyond Video increases trust Video builds your personal brand Video is the most popular way to grow an audience on social media (Forbes) Video makes you memorable 4. Stop niching down so much Don’t niche down to the point where you’re bored - include the things that are YOU. That way - your personal brand stays flexible. And you can use it to pivot to where you want to go next. 5. Get on YouTube. Focus on:  SEO Keyword Research Content Pillars Create these 3 types of videos Expertise (build your credibility + they’re highly searchable) Connection (show a more personal side of your business)