5: How to Pitch Big Ideas and WIN (Even When They Say No) with Courtney Richardson

Creativity is more than just talent—it’s about resilience, confidence, and knowing when to fight for the right idea. In this episode, Brandi sits down with the powerhouse Courtney Richardson, an award-winning Creative Director and cultural strategist known for shaking up the industry. As an award-winning Creative Director and Founder, Courtney continuously breaks barriers by building her own table embodying creative excellence. She also received accolades such as Creative of the Year and a Top 150 Dope Woman award. From launching viral campaigns like “Black Don’t Crack” with Megan Thee Stallion to leading groundbreaking projects with Nike, Hulu, and Samsung, Courtney has built a career on bold, human-centered storytelling. She opens up about navigating a space where Black women are often undervalued, how she champions underrepresented voices, and why trusting your gut is the ultimate creative advantage. Coutney also shares her journey from PAPER Magazine to founding the Museum of Nail Art (MoNA), her vision for the future of representation in advertising, and the advice every creative needs to hear. A passionate advocate for representation, she uses her platform to champion equity, mentor emerging creatives, and drive positive change in the industry. Tune in for an inspiring conversation about impact, instinct, and making space for the next generation of storytellers. KEY POINTS - Courtney and her community-building efforts for black women - Mental health and the "Hot Girls Out Here" work  - Courtney’s prior clients and brands  - The value of personal branding amid influence over affluence  - Creative process and nuances in working for campaigns  - Introduction to MoNA as a passion project  - Advice for emerging creatives in the industry  - Plans: Opening MoNA in New York and running for mayor (Oakland) - The importance of community, research, and authenticity QUOTABLES  "If you don't believe it, then you can't be it." – Courtney Richardson  "My personal brand is my currency. That's what I exchange. As far as like, who I am." – Courtney Richardson "You only live once. To be quite honest with you, just take the leap. I take nos like fuel, I eat that for breakfast." – Courtney Richardson "Finding community is so important, finding a mentor is critical." – Courtney Richardson  GUEST RESOURCES  Courtney Richardson  IG | @doitforthebrand MoNA site | themona.com  Portfolio |.doitforthebrand.com  Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/  LinkedIn | https://www.linkedin.com/in/brandirand/  HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG:  instagram.com/heragencypod/  Her Agency is produced by EPYC Media Network