EPISODE · Sep 24, 2018 · 24 MIN
5. How to take the measure of innovation
from Inside the Strategy Room · host McKinsey & Company
Read more > Listen to the podcast (duration: 24:25) > Two simple R & D conversion metrics can help executives measure the value of innovation efforts. Senior partner Erik Roth, and associate partners Guttorm Aase and Sri Swaminathan speak with Sean Brown about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight. Their core components — gross margin, R&D, and sales from new products — are not new, but combining them can shed new light on the relative innovation performance of business units, within an organization and relative to external peers.Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information
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By combining two simple metrics companies can gain valuable insights into their innovation performance.
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5. How to take the measure of innovation
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