5. How We Choose What We Grow

In this episode, Sarah and Katie, two flower farmers from Australia, discuss their experiences and insights into flower farming. They explore how they choose what to grow based on market needs, personal preferences, and constraints. The conversation delves into the importance of profitability, data analysis, and the balance between joy and financial viability in farming. They also share their experiences with trialling new crops and the challenges they face in the industry. The episode wraps up with a look at future plans and the excitement of upcoming interviews with other growers.Chapters00:00 Introduction to Flower Farming and Seasonal Changes06:18 Constraints in Flower Farming: Space, Time, and Climate14:11 Risk Tolerance in Flower Farming: A Balancing Act28:57 Crop Planning: Lessons Learned and Future Goals34:03 Understanding Crop Costs and Labor38:40 Balancing Joy and Profit in Crop Selection44:13 Trialing New Crops and Learning from Failures59:17 Engaging with Florists and Customers for Crop Planning