5 Marketing Mistakes That Are Costing You Customers (and How to Fix Them)

Every week, I see small business owners wasting thousands on marketing that will never work — and the worst part? The mistakes are completely avoidable. In this episode, I share the 5 most common marketing mistakes I see in my accountancy practice, and how you can fix them to stop the leaks and start winning more customers. We’ll cover: Why not collecting customer emails is costing you thousands How to use education to build trust (and sales) The biggest mindset shift you need to make about your marketing Why giving people too much information kills your campaigns How to track results so you stop guessing and start making smart decisions Whether you’re a florist, tradesperson, café owner, or consultant, these tips will help you turn wasted spend into profitable marketing.