5 Marketing Mistakes We've Made at INTENT91

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years. Not having a clear brand messageTrying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale.Believing organic content would be enoughGrowing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels.Not leaning into existing leads enoughA large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns.Running sales through spreadsheets instead of a CRMManual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented.Hiring in-house too earlyBringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing. This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle.Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]