SGPT Marketing

Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses.   If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you.   In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure.   Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away.   Enjoy the replay, and if you have any questions, we'd love to hear from you.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

How do you stop members leaving your gym and why does retention matter so much for growth?   In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend.   You'll discover: • Why customer lifetime value is the most important metric gym owners overlook • How better retention can turn a 4x ROAS into a 22x ROAS • The 90-day member check-in system that keeps clients engaged long-term • How to identify members at risk of leaving before they hand in notice • Why coach follow-up messages are a non-negotiable retention tool • The role social media and organic marketing play in keeping current members loyal • How to build retention systems that scale without relying on individual coaches   If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Are you relying too heavily on one source of leads for your gym?   In this episode, George Branford breaks down why every successful SGPT gym needs a holistic marketing strategy and why putting all your faith in a single channel, especially paid ads, can leave your business exposed. Using examples from INTENT91's five locations, George explains how to build multiple lead-generation systems that work together to create consistent growth and protect your business when one channel slows down. In this episode, you'll learn: Why relying solely on Meta ads is risky, even when they're performing well How email marketing can reactivate old leads and former members The power of local business partnerships and community relationships How to create referral systems that generate high-quality leads consistently Why a diversified marketing strategy creates more predictable revenue and growth How INTENT91 uses multiple channels to maintain lead flow across five locations   If you're looking to build a gym that continues to grow regardless of platform changes, market conditions, or seasonal fluctuations, this episode will show you how to create a marketing ecosystem that works for you all year round.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym?   In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundations that have allowed INTENT91 to grow from one location into a repeatable, scalable business model.   Inside this episode, we cover: The SGPT business model that creates profit and avoids capacity issues The marketing systems that generate predictable leads month after month Sales processes that turn enquiries into paying members Building a team that allows you to step out of the day-to-day and gain more freedom Why systems, not emotions, are the key to scaling sustainably   If you're looking to grow your current gym, open additional locations, or build a business that doesn't rely on you doing everything yourself, this episode lays out the blueprint.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How do you know if your marketing is actually any good?   In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.   Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.   Inside the episode, Miles covers: Why likes, followers and engagement can be misleading The biggest mistake he made early on with Instagram marketing Why your marketing should be judged by sales, not opinions The key KPIs every SGPT gym owner should track How to diagnose where your marketing system is breaking down The difference between a lead generation issue, system issue and sales issue Why gym owners must make decisions based on data, not emotion How to use lead-to-sale percentages to improve performance   If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Listen to other Meta Ads episodes below:    How to Win with Meta Ads in 2026: Spotify Apple Podcasts   Paid Ads: What to Know for 2026: Spotify Apple Podcasts     Meta Ads: What Matters Most: Spotify Apple Podcasts   How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?   In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door.   Inside the episode, Miles covers: Why referrals are still the highest-quality lead source in 2026 How to build referral systems that generate leads automatically Why Meta ads remain the fastest way to generate leads at scale How to use brand messaging to attract better-fit prospects Why your website, Instagram, reviews and emails must all align The key difference between high lead volume and high lead quality How to improve your lead-to-sale conversion rate over time   If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations.   Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions.   He also dives into the common reasons gym owners avoid investing in marketing, including: Limiting beliefs around needing a better facility before charging more Previous bad experiences with poor-quality leads Lack of systems to convert enquiries into sales Believing they’re already at capacity when they’re not Treating marketing as optional instead of essential   George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you.   If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients.   Covering everything from mindset to strategy, Miles dives into: Why focusing on your own brand and strategy beats copying competitors How paid ads have become the fastest and most effective way to scale The importance of treating marketing and sales as the lifeblood of your business Why understanding your numbers and data is non-negotiable And the costly mistake of ever turning off your marketing momentum   This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong.   Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas: Understanding the platform: Why constant changes and AI-driven features mean you need to stay up to date - and why relying on default settings can cost you leads Volume and variety of creative: How ad fatigue is accelerating and why producing more content (in different styles and formats) is now essential Messaging that speaks to problems: Why your ads should focus on your audience’s pain points - not your gym, your timetable or your features   This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Most gym owners are stuck - not because of effort, but because they’re playing the wrong game.   In this episode, we’re joined by Phil Graham, a business coach and entrepreneur, to break down what’s actually happening in the fitness industry right now - and what you need to do to stay ahead.   We dive into why paid ads are getting more expensive, why most marketing no longer works and how AI is making average businesses look better than they are. But more importantly, Phil explains how to win in this new landscape - by doing what others won’t.   From running high-converting workshops and mastering one-to-many sales, to building a personal brand that cuts through the noise, this episode is packed with practical insights for gym owners who want to grow.   We also explore the bigger picture - pricing properly, moving away from low-ticket models, building real profitability and turning your gym into an asset that gives you time, freedom, and leverage.   If you’re serious about scaling your gym, charging more and building something that actually lasts - this is a must-listen.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles dives into the key factors gyms should consider when choosing a front-end offer.    Rather than prescribing a single “best” option, he explores the advantages and drawbacks of short-term, mid-term and long-term offers - covering everything from conversion challenges and revenue potential to member engagement and retention.    Whether you’re a new gym owner or looking to refine your current strategy, this episode provides the practical guidance you need to decide what front-end offer works for your business, your market and your goals.     👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

Are you a 1-1 personal trainer hitting a ceiling on hours and income? Or a large group gym struggling to retain clients and charge a fair price? In this episode, George Branford explains why the Small Group Personal Training (SGPT) model is the ultimate solution.   George draws from his own experience transitioning from 1-1 training and large group boot camps into SGPT, sharing how it allowed him to: Scale revenue without trading more hours for money Build a motivated, loyal team invested in your mission Deliver personal results for clients in a scalable way Charge premium prices without pricing yourself out of the market Create freedom and lifestyle balance while growing your business   He also exposes the downsides of sticking with 1-1 or large group models, including vulnerability to staff turnover, inconsistent retention and limited profitability.   This episode is a must-listen if you want a fitness business that is profitable, scalable and built for long-term success. If you’re ready to stop exchanging time for money and start building a team-driven, results-focused gym, the SGPT model is your blueprint - and George shows you why.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.   Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths.   They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it: Delays in opening and the financial pressure that comes with it Navigating cash flow and overheads before revenue kicks in Generating leads and selling memberships for the first time Signing 67 members pre-launch and managing early growth The emotional rollercoaster of sales and self-belief as a new gym owner Defining a clear demographic and building a brand that speaks directly to them   Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have.   This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up.   If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

In this episode, Miles breaks down 3 ways SGPT gym owners can convert more leads into sales.   Generating leads is only half the battle. If your systems aren't set up properly between the moment someone enquires and the moment they speak to you, you're likely leaving a lot of sales on the table.   Miles explains why most successful gyms convert around 20-40% of their leads and shares the 3 key areas that directly influence that number.   Inside the episode: Generate enough leads Most gyms should aim for 50-100 leads per month. That requires a consistent system across multiple channels including Meta ads, referrals, email marketing, organic content and local outreach. Nurture your leads properly The period between someone booking a call and actually speaking to you is crucial. Email, SMS and relevant content can warm prospects up, build trust and dramatically improve the quality of your sales conversations. Make sure people actually show up A strong CRM system ensures prospects receive reminders and know exactly when their call is booked. Without this, missed calls and no-shows quickly destroy your conversion rate.   If you want to convert more of the leads you already generate - and make your sales process far easier in the process - this episode will give you a simple framework you can implement immediately.   👉 Learn more at www.hamperagency.co.uk  📩 Email: [email protected]  📱 Follow us on Instagram: @hamperagency

In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.   After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.   Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.   Inside this conversation, they cover: The move from 1-1 to small group and why it made business sense How SHIFT refined its front-end offer to £499 for 6 weeks - and why charging more improved conversions Getting stuck at 100 members and what it took to break through The hard lesson of under-budgeting for marketing when opening a facility Why paid ads are the accelerator - when aligned with organic content, email, referrals and brand positioning Building a team you can trust, hiring for character and stepping out of the day-to-day Lifestyle business vs aggressive multi-site scaling - and defining success on your own terms   This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.   If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: [email protected]

Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here:https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.   Inside, we answer real questions from gym owners, including: When it’s actually the right time to open a second site How much you should be spending on ads How to structure pre-sales before opening Reducing no-shows on booked sales calls Whether you should be the face of your brand Growing from 120 to 180 members How to think about CPA, lifetime value and scaling ad spend Brand campaigns vs call-to-action campaigns   We also touch on lead nurture, email strategy, testimonial content and creative testing.   If you’re serious about scaling your SGPT gym in 2026, this episode will sharpen how you think about the details that drive growth.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: [email protected]

Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar. https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.   Inside this session, we cover: What is actually happening in the fitness industry and why competition is increasing Why trust is the biggest lever you need to focus on in 2026 How to structure your Meta ads under the new algorithm The importance of creative diversity - testimonials, brand content and clear call to actions What must happen after the click to improve lead-to-sale conversion How to use email properly to maximise every lead you pay for The role of local marketing and organic presence in building authority Why sales conversations still matter and how to structure them correctly   The Q&A section has been removed from this replay and will be released as a separate episode next week, so stay tuned!   If you want clear direction on how to adapt your marketing, generate consistent leads and convert them into long-term members in 2026, this workshop will give you the framework.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: [email protected]

In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide. Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth. Inside this conversation, you will learn:Why niching down to one clear audience accelerates authority, growth and perceived expertiseHow Cressey Sports Performance built a powerful brand with zero digital ad spendThe importance of relationship-driven, boots-on-the-ground marketing over chasing algorithmsHow to structure your marketing calendar to avoid chaotic, reactive promotionWhat separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadershipLessons learned from losing half a team in one year and how that shaped stronger leadershipHow to transition from operator to CEO without losing control of qualityWhy product quality and coaching standards still matter more than viral content Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room. If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales. If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately. Inside this episode:Why founders should not outsource or delegate sales too early - and when it actually makes sense to do soWhy selling over email and text is killing your conversions - and why phone calls winWhy the transformation happens at the transaction - and why you must take payment before bookingHow using the right CRM and automation will dramatically improve efficiency and follow-upWhy every gym owner needs a structured sales script - and the key elements it must include If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend. If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.   He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.   Be prepared This starts with mindset and planning. Moving from coach to business owner requires a shift in how you think about cash flow, growth and responsibility. From a marketing perspective, preparation means having a clear plan in place well before opening day so you are not scrambling once the doors are open.   Know exactly who you want to help Understanding your target demographic becomes critical as soon as you move beyond a single site. A clear audience makes marketing easier, improves retention and ensures consistency across locations rather than relying on the founder’s presence alone.   Market early The earlier you start building awareness, the stronger your launch will be. Miles explains why marketing six to eight weeks before opening is the minimum and how warming an audience early creates momentum, confidence and sales before day one.   Lead with one clear offer Launching with a single, well-positioned membership offer removes confusion and increases conversions. Miles breaks down how early bird pricing, scarcity and clear structure help gyms secure direct debits before opening and stabilise revenue from day one.   Be willing to sell Opening a gym means accepting that sales are part of the job. Founders need to be confident selling their service, especially early on, because no one cares more about the business than you do. Selling before opening is also the easiest time to convert interest into committed members.   This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known. In this solo episode, Miles walks through four proven ways to become the go-to SGPT gym in your local area, using real examples from inside INTENT91’s gyms and what has worked over the past few years. He covers why a strong, specific brand message is non-negotiable, how local presence builds trust faster than online reach alone and why building real relationships with local businesses compounds over time. Miles also explains why none of this works without a solid product and the systems to maintain standards as you scale. This episode is ideal for gym owners who want to dominate locally, attract the right members and build a brand people actively recommend rather than just recognise. If you want help handling the digital side of this - ads, emails and local lead generation - reach out to us at Hamper. Or join our free 2026 SGPT Marketing Webinar on February 11th, where we break down exactly what we’d be implementing heading into the next year. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years. Not having a clear brand messageTrying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale.Believing organic content would be enoughGrowing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels.Not leaning into existing leads enoughA large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns.Running sales through spreadsheets instead of a CRMManual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented.Hiring in-house too earlyBringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing. This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle.Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.  Key takeaways include:Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing your gym. Human connection over AI - AI can streamline content creation, but over-reliance can make prospects hesitant. Real human interactions in marketing and sales are critical for high-ticket SGPT memberships. Attention to detail - Small errors, like outdated business hours or misaligned content, can break trust and cost sales. A holistic marketing strategy that aligns ads, website, email and social content ensures consistency and credibility. Marketing that works for sales - When every stage of a prospect’s journey builds trust, the sales call becomes effortless and conversions happen naturally.  Sign up to our free live webinar, ‘2026 SGPT Marketing’, to discover the strategy behind building 5 SGPT gyms in 5 years and get actionable steps to grow your gym this year:When: Wednesday 11th February, 12-1pm UK timeWhere: Join remotely via Zoom using the link belowWho for: SGPT gym owners looking to generate more leads, build their brand and scale their business👉 Sign up: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/👉 Website: HAMPER Marketing👉 Instagram: @hamperagency👉 Email: [email protected]

Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years. He covers the three areas that matter most right now: 1) TargetingWhy Miles still strongly recommends manual targeting for SGPT gyms, despite Meta’s push toward Advantage+. He explains where Advantage+ falls down for local gyms, how to avoid wasting budget on the wrong people and how to stay broad without giving up control. 2) CreativesWhy creatives are now the biggest differentiator on Meta. Miles dives into ad fatigue, saturation and the importance of producing enough varied, niche-specific creatives to let Meta learn - rather than relying on one campaign and hoping for the best. 3) User experience after the clickThe overlooked bottleneck. From landing pages to CRMs, automations and follow-up, Miles explains why Meta rewards strong post-click experiences and why poor systems cost gym owners far more than ad spend ever will. If you want Meta ads to keep working without wasting budget, this episode will give you clear direction heading into 2026.If you want us to stay ahead of the curve for you:Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

On this week’s episode of the SGPT Marketing Podcast, host George is joined by a very special guest - his wife and business partner, Emily Branford, COO of INTENT91. Between them, George and Emily have grown INTENT91 from one small group personal training gym into a five-site operation, all while building teams, systems and a business that supports long-term growth rather than founder burnout. In this conversation, they break down the most important lessons they’ve learned so far - the ones you only really pick up by being in the trenches. They discuss what changes as you scale, why people and HR become non-negotiable and how learning to manage cash flow properly can be the difference between growth and chaos. George and Emily also talk candidly about bottlenecks - the moments where the business pulls you back into the weeds - and how putting the right structure, roles and leadership in place allowed them to step back and focus on the bigger picture. You’ll also hear real examples from inside INTENT91, including how having the right team and processes meant George wasn’t dragged into putting out metaphorical fires - something that simply wouldn’t have been possible in the earlier stages of the business. This episode is a grounded, honest look at what it actually takes to scale an SGPT gym - not just opening more sites, but building a business that works without breaking the people running it. 📲 Connect with HAMPER: Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner? For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without people, you can’t create the space needed for balance. From there, it’s all about building systems and processes that keep standards high and make sure your team knows exactly what to do. This is how you stop being pulled into every issue, every decision, every fire. George shares a real example: a situation in his own gym that previously would’ve dragged him straight in to deal with it. But now? Thanks to the systems and the team he’s built, the problem was handled internally without him even needing to get involved. That’s the whole point - putting foundations in place so the business can run without you being the bottleneck. If you want balance, you need infrastructure. You need people. You need systems. And yes - you need enough revenue (which you can absolutely outsource the marketing for) to make all of that possible. A practical, honest look at what “balance” actually takes as a gym owner. 👉 Learn more at www.hamperagency.co.uk 📩 Email: [email protected] 📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles shares why we paused Meta Ads at several INTENT91 sites - and what gym owners can learn from it. He walks through what happened when the ad tap was turned off, the levers we pulled to keep leads flowing and why a temporary pause can improve performance when campaigns return. You’ll hear:Why ads were paused at established sitesWhat happened to lead flow (and why we weren’t worried)The reactivation and email plays that performed bestHow offline channels filled the gapWhy giving your audience a “break” from ads resets resultsAnd the big lesson: Meta Ads is the most powerful marketing tool you can use, but you should always have other levers to pull on.  If you want to build a marketing system that stays strong even when ads aren’t running, this episode breaks it down simply and practically.  💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

This week on the SGPT Marketing Podcast, hosts George and Miles break down their 2026 predictions for SGPT gym marketing - the 5 key areas gym owners must understand, prepare for and execute on if they want to stay competitive in the year ahead. They cover:Hyper-niche messagingWhy gyms that specialise, go deep on one problem and stay consistent for 12+ months will cut through the noise. Meta ads & content as the real growth driverWhy relatable, rotating creatives will outperform polished production - and why organic content alone won’t grow your gym. AI overuse (and how to avoid blending in)The risks of relying too heavily on AI-generated copy, graphics and sales processes - and how human interaction becomes a competitive advantage. Rising costs across the boardFrom staffing to ads to operations, everything is increasing - and why this means re-evaluating your pricing and margins. Trust as a non-negotiable brand assetGoogle reviews, reputation, real content and strong customer proof will matter more than ever as prospects become more sceptical and AI noise increases.  As 2026 approaches, these trends will shape the SGPT landscape - and the gyms that act early will be the ones that grow fastest.  If you want support implementing the right marketing strategy for 2026, the team at HAMPER can help.Whether it’s niche messaging, paid ads, content or full-funnel support, we’re here to help you stay ahead of the curve and grow with confidence.  👉 Learn more at www.hamperagency.co.uk 📩 Email: [email protected] 📱 Follow us on Instagram: @hamperagency

In this episode, Miles interviews Adam Wright, founder of The Barn Gym, about the incredible journey of growing a fitness business at pace. Adam talks through how he transitioned from offering 1-1 sessions and large group classes to a focused small-group personal training model, which laid the foundation for rapid expansion. Listeners get an inside look at how Adam scaled The Barn Gym from one location to five gyms in just 12 months, exploring site selection, pre-sale strategies, team development and the culture he has built to sustain growth. He also shares the mindset required to make bold business decisions, embrace short-term challenges for long-term gains and prioritise consistency and service quality across multiple locations. Adam worked with the team at HAMPER during this period, providing additional insight and support for marketing and launches - though the story is ultimately one of his vision, execution and relentless drive. This episode is packed with practical advice and inspiration for gym owners and entrepreneurs looking to scale without compromising on quality. 💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

On this episode of the SGPT Marketing Podcast, Miles dives into the one thing gym owners still have full control over when it comes to Meta Ads: their ad creatives. With Meta’s AI now taking over targeting, campaign setup and budget optimisation, the videos and images you put in front of your audience are more important than ever.  Miles breaks down how to make your creative stand out, capture attention for different demographics and future-proof your Meta strategy so your gym stays ahead of the local competition. If you want to keep winning on Meta in a landscape that’s constantly evolving, this episode is a must-listen.  📲 Connect with HAMPER: Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume. Luke also dives into multi-site growth, leadership, membership structures and creating a gym culture that’s not only profitable but seen as thriving from the street. Beyond operations, he talks personal branding, mentorship and the mindset shifts needed to grow smarter, faster and more sustainably. If you’re a gym owner or entrepreneur looking for actionable strategies, honest insights and a behind-the-scenes look at what makes a fitness business succeed, this episode is packed with value. 💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

What does it really take to build a thriving SGPT gym that lasts? In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience. They cover everything from how to launch the right way - by starting your marketing before you even open your doors - to how to price your memberships for profit, avoid costly mistakes on kit and dial in your brand message so the right clients find you. Here’s a snapshot of the 10 lessons discussed:Start your marketing early - build demand before your doors open.Price for profit, not fear - confidence in your value sets the tone.Don’t overspend on kit - invest in what drives client experience.Your brand is your filter - attract the right clients, not everyone.Sell with conviction - every SGPT owner must learn to sell.Hire in the right order - build structure before adding roles.Attitude beats experience - skills can be trained, mindset can’t.Systems create freedom - structure allows creativity and growth.Lead with vision - your team mirrors your energy and direction.Keep evolving - what got you here won’t get you to the next level. This is one of the most practical, experience-driven episodes yet, packed with real stories, honest reflections and advice that every SGPT gym owner can take away and apply immediately. 💡 Ready to grow your SGPT gym the right way?Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]

In this week’s episode, George and Miles are joined by the brilliant and larger-than-life Mark Fisher - the man behind Mark Fisher Fitness, Business for Unicorns, and Alloy Personal Training. Mark shares the wild story behind his “Enchanted Ninja Clubhouse of Glory and Dreams”, how it became one of the highest-grossing gyms in the world, and what gym owners can learn from its success. From leadership and hiring to client experience, culture and the hard truths of scale - this one’s packed with insight, humour and honesty from a true industry original. If you’re a gym owner looking to grow a business (and life) you actually love - this episode is unmissable. Looking to enter 2026 with a crystal clear vision for your gym business and the momentum to achieve your goals? Join Mark Fisher in London for 'Gym Business Growth Day'. Learn more at https://go.businessforunicorns.com/london🌐 Visit: https://hamperagency.co.uk/📸 Follow: @hamperagency📩 Contact: [email protected]

In this week’s episode of the SGPT Marketing Podcast, Miles returns to expand on one of the most important topics in SGPT marketing - creating effective call-to-action ads that actually drive revenue. Part 1 was all about the creative side: making sure your ads align with your brand, stop the scroll, and look the part. But this time, we’re turning our focus to the systems and strategy that make those ads work once the leads start coming in. Here’s what you’ll learn in part 2:Why your CRM setup could be the difference between a lead and a lost opportunityHow testimonials can increase both lead quality and lead volume (and why they’re the most powerful supporting content you can create)The simple truth about sales - you can’t grow without them, and it’s time to start taking them seriously Whether you’re running ads for your first SGPT gym or managing multiple sites, this episode breaks down the exact steps needed to improve your ad ROI and grow your business month after month. 📩 Get in touch: [email protected]🌐 Visit us: www.hamperagency.co.uk📸 Follow us: @hamperagency

In this episode, we sit down with the one and only Jean-Claude Vacassin - a true powerhouse in the fitness industry whose reputation precedes him. From growth strategies and referral systems to high-performance team management, we cover the intricate inner workings of running successful gyms and scaling a business without losing the soul of it. JC pulls back the curtain on his approach to KPIs, automations, AI integration, sales processes, and nurturing both clients and teams. He dives into the challenges of balancing coaching with leadership, the trade-offs that make or break success, and how to keep driving results when things get tough. There’s also a fascinating discussion on digital strategy, blogging, Google Reviews, CRM systems, and the subtle art of staying personal in an increasingly automated world. Along the way, JC shares insights on high performance, mindset, and the real realities of building a business that thrives. Whether you’re a multi-site operator or someone just starting out, this conversation is packed with perspective, strategy, and the kind of lessons you won’t hear anywhere else. It’s a deep dive into the business, the craft, and the mentality of one of the industry’s most respected figures. 👉 Learn more at www.hamperagency.co.uk 📩 Email: [email protected] 📱 Follow us on Instagram: @hamperagency

This week on the SGPT Marketing Podcast, Miles returns to the mic to uncover the metric that truly determines whether your ad campaigns are working - and it’s not cost per lead. Miles explains why focusing on CPA (cost per acquisition) gives you clarity on what’s really driving your gym’s growth, how to read your ad data without getting lost in vanity metrics, and how to use secondary metrics like cost per lead and click-through rate as indicators to improve performance - not as the goal themselves. If you’ve ever turned off a campaign too early because the leads “looked expensive,” this episode will completely shift how you view your marketing performance. If you want help improving your ad strategy - or you’d like us to take it off your plate entirely - reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency

In this episode of the SGPT Marketing Podcast, Miles breaks down how to create effective call to action campaigns that consistently generate leads for your gym. Drawing from his experience running ads for 60+ gyms and HAMPER’s own four INTENT91 facilities, Miles covers the three most important factors every SGPT owner needs to get right:Ensuring your ads align with your brand and speak directly to your target demographicCapturing attention in the crucial first three secondsProducing high-quality ad creatives that look sharp, feel on-brand, and make prospects stop scrolling You’ll also hear why many gym owners struggle with these campaigns, what causes “low-quality” leads, and how to avoid the trap of ads that feel generic or misaligned with your facility. If you want to build a predictable flow of new members each month and take pride in how your gym shows up online, this episode will give you the clarity and structure to get started. If you’d like expert help designing and running your Meta campaigns - or you’d like us to take it off your plate entirely - then reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

In this episode, INTENT91 founder George is joined by Client Success Executive Luke Rutherford for a deep dive into sales conversations. Together, they walk through real sales call scenarios and break down how to handle common objections, from prospects asking about cost upfront to those who say they “need to think about it.” George and Luke highlight why the best salespeople aren’t pushy - they listen, ask the right questions, and help prospects uncover their own reasons for committing. They show how staying calm, using the client’s own language, and leading with conviction can turn a difficult sales call into a powerful moment of trust. If you want to grow your SGPT gym, this episode gives you a clear framework for running better conversations, overcoming objections, and selling without ever feeling “salesy.” Learn more about Hamper: www.hamperagency.co.ukEmail us: [email protected] us on Instagram: @hamperagency

Pricing is one of the biggest sticking points for small group personal training gym owners - and often the very thing that keeps you from building the profitable, fulfilling business you set out to create.  In this episode, George breaks down:Why “charging more” isn’t as simple as it sounds (and how to overcome the emotions behind it)How to position small group PT against budget gyms, class-based studios, and 1-1 PTA simple pricing formula you can apply right nowThe hidden danger of chasing member numbers instead of revenuePractical strategies for introducing higher rates without losing your community  If you’ve ever thought “I’ve got loads of members but the numbers still don’t add up,” this episode is your blueprint to fix it.  👉 For more support, visit www.hamperagency.co.uk, follow us on Instagram @hamperagency or drop us a line at [email protected]

George, joined by his wife and business partner Emily, dives into the game-changing hire that every SGPT gym owner overlooks: the Executive Assistant. Together, they break down how bringing in an EA frees up your time from low-value admin tasks so you can double down on sales, delivery, and culture - the work that really grows your gym.  George shares how hiring Emily as his EA from day one was the single biggest decision that allowed INTENT91 to scale to four gyms in just five years. They discuss the resistance most gym owners feel around making this hire, why it’s worth the investment even when it feels risky, and how to audit your time to see exactly what an EA could take off your plate.  The truth is, every hour you spend buried in admin could have been spent generating significantly more revenue. By clinging onto those £10-per-hour tasks, you’re holding back the growth of your gym. Freeing up your time to focus on sales, retention, and leadership is what drives scale - and an EA is the key to making that happen.  👉 Learn more at www.hamperagency.co.uk📩 Email: [email protected]📱 Follow us on Instagram: @hamperagency

Most gym owners make the mistake of talking about solutions - training programmes, nutrition consults, or fancy equipment - instead of the real problems their prospects are facing. In this episode, George breaks down how to identify your brand message so it connects with the people you actually want to attract. He uses a simple analogy: when he wanted Wimbledon stripes on his lawn, he didn’t care about the lawnmower or fertiliser - he just wanted someone who understood his problem and could deliver the outcome. Your prospects feel the same. They don’t care about your features. They care that you “get it” - their low energy, aches, and lack of fitness - and that you can solve it. Dialling in this brand message is the foundation of all your marketing. Without it, your ads, website, and organic content will miss the mark. With it, you’ll attract higher-quality leads who are ready to buy. 📩 If you want help creating a brand message that cuts through - or you’d like us to guide you through our proven brand message workshop - reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

In this episode of the SGPT Marketing Podcast, George - founder of INTENT91 - breaks down the exact model that can take a single small group personal training gym to £600k in yearly revenue. Drawing on INTENT91’s success (with the 5th site now on the horizon after just 5 years), George explains how keeping things simple is the fastest path to growth: 150 members paying ~£330/monthOne product: e.g. 12 sessions per monthA clear team structure: founder, 1 gym manager, 2 coachesThree KPIs that matter: front-end sales, trial-to-membership conversions, and monthly leavers The takeaway? Build the right structure, track the right numbers, hold your gym manager accountable, and stay disciplined. Growth comes from simplicity, not complexity. If you’d like our help implementing this model, reach out to us on [email protected] visit hamperagency.co.uk or DM us on Instagram @hamperagency

Trust is the foundation of every successful SGPT gym - without it, even the best marketing campaigns fall flat. In this episode, Miles breaks down exactly why building trust will grow your SGPT gym. You’ll learn how testimonials, value-driven campaigns, and consistent messaging create stronger connections with prospects, help you stand out from competitors, and ultimately lead to more sales. 👉 As mentioned in the episode, download our free guide on creating powerful client testimonials here: Testimonial Guide If you want help building trust and creating an ad strategy that not only gets leads but turns them into long-term members, reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

What if one free piece of content could help you grow your email list, build trust with prospects, and convert more sales - all at the same time? That’s exactly what a lead magnet can do for your small group personal training business. In this episode, Miles explains: What a lead magnet is (and why you’ve almost definitely used one before)How to create one that aligns with your brand and attracts your ideal clientsWhy they work so well across email, organic, and paid adsHow lead magnets help you stand out in a crowded, competitive local market Whether you’ve tried them before without much luck, or you’ve never created one, this episode will give you the clarity and strategy you need to make them work for your business - and your sales. If you want help building lead magnets that actually generate sales - or you’d like us to create and run them for you alongside your ad strategy - reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

Having worked with over 60 SGPT facilities and scaling INTENT91, our own personal training gym, from 1 to 4 locations, we’ve learned exactly what separates a profitable Meta Ads strategy from one that just burns through budget. Here are the 3 biggest mistakes we see SGPT gym owners making when running Meta Ads: 1) Ignoring Your Brand in Your Ads• If your ads don’t match your messaging across your website, Instagram, and in-gym experience, you risk confusing prospects and losing trust.• Targeting “everyone” for the sake of lead flow might bring in names and numbers, but it will hurt lead quality and sales conversion. 2) Relying on Instant Forms Over Landing Pages• Instant forms may produce more leads on paper, but landing pages consistently bring in higher-quality prospects who are more likely to buy.• If your landing pages didn’t work before, it’s usually down to design, copy, or structure - not the platform itself. 3) Optimising for Leads Instead of Sales• Chasing the lowest cost per lead often results in low-quality enquiries.• A robust campaign mix - including testimonials and value-driven content - builds trust and moves prospects closer to buying. If you’re running ads on Meta, that’s a great start. But to see real results, avoid these mistakes and focus on quality over quantity. If you want help improving your Meta Ads strategy - or you’d like us to take it off your plate entirely - then reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

We’ve grown our own personal training gym, INTENT91, from 1 to 4 facilities in 4 years. We’ve used that same knowledge to help 50+ other gym owners to scale their businesses too. Here is the exact marketing blueprint that we use to scale SGPT gyms effectively: 1. Paid AdsPaid ads remain the most reliable way to generate leads consistently. Running consistent paid campaigns on platforms like Meta ensures that you get your product in front of your target demographic. 2. Free ChannelsRelying on free channels like organic social media content is important, but going viral for a brick-and-mortar gym is pointless because only people in your local area can actually visit your gym. Instead, focus on creating regular, value-packed content that builds trust, showcases results, and nurtures your local audience over time. 3. Email MarketingEmail marketing is a channel that won’t change with an update. It gives you direct access to your audience, your emails will hit their inbox and are likely to be read. It requires a strategic approach to nurture leads and existing clients, making your marketing more sustainable and effective in the long term. 4. CRMA professional CRM system is essential for gym owners looking to scale effectively. At HAMPER, we’ve created a CRM specifically for SGPT gym owners that automates lead capture, appointment booking, and follow-ups - saving you time and making the sales process more efficient and professional. To implement this proven strategy in your gym, reach out to us at HAMPER. We’ll help you put these systems in place efficiently so you can focus on growing your business effectively. 📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

When George first opened INTENT91, like many new gym owners, he focused on the wrong things - wasting time and money in the process.  These are the 5 marketing lessons he learned the hard way, and the ones we now apply across 50+ of our SGPT gym owner clients. If you’re in the early stages or struggling to grow, this will save you months of guesswork:1. Don’t rely on organic content to grow your gymPosting on Instagram can help with trust and brand - but it won’t drive leads consistently. Paid strategies will always outperform when it comes to local reach and conversion. 2. You’re selling outcomes, not featuresProspects don’t care about your session length or how many check-ins they get. Your marketing has to show how their life will look and feel by working with you. Motion comes from emotion. 3. Paid ads still outperform everything elseThe fastest way to get in front of the right people is to pay to play. No other platform is as good at generating leads as paid ads. 4. Be known for solving one clear problemThe tighter your niche, the easier everything becomes - from your offer to your copy. Going broad is the quickest way to never stand out and confuse prospects. 5. Marketing spend is an investmentIf your strategy is solid, every pound you spend should return multiple times over. Constantly making marketing budget cuts will hold your growth back. If you're ready to take your marketing seriously:📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

Email is underrated by most SGPT gym owners, here's why it matters:  Email Still Works (When Done Right)You own the list - no risk from algorithm changes or social platform declineIt’s direct and consistent - emails always land in the inbox (unlike social posts)Most other gyms don’t use email properly, so it’s a big opportunity to stand out Emails Build Trust and Drive SalesEmail is a tool to build brand and trust with prospectsConsistent strategy = more brand familiarity, trust, and higher conversionsEmail should align with your ads, website and organic content for maximum effect Why Most Gym Owners Give Up Too SoonSporadic campaigns = poor resultsYou need a systemised, authentic strategy that’s designed to nurture leads over time 🎓 Want to learn our full marketing strategy - including seeing the exact email templates that we use at our own personal training gym, INTENT91?Join our complimentary 1-hour webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to register  For more on how we help SGPT gyms grow:📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

The Ultimate SGPT Marketing Strategy is built on four pillars - in this episode, we break down the final 2: 3. Email Marketing: The Underrated PowerhouseThis is where most gyms are leaving money on the table. Miles and George uncover:Why email still beats algorithms for long-term trust and conversionHow email builds familiarity and sales-readiness over timeReal examples of leads converting after 6-12 months of email nurturingWhy this should be a non-negotiable part of your gym’s weekly marketing routine 4. Backend Systems: The Difference Between Hobby and BusinessThe final piece that makes everything work better: your CRM. Here’s what they cover:Why spreadsheets don’t cut it anymore if you want to growHow a proper CRM increases conversion from lead to saleWhat automations to build (and how they free up your time)The follow-up messages that workWhat gym owners often get wrong when trying to “DIY” a system 🎓 Want the full strategy, with email templates, CRM walkthroughs and ad examples?Join our complimentary 1-hour webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to register For more on how we help SGPT gyms grow:📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

The Ultimate SGPT Marketing Strategy is built around four core pillars - this week, we dive into the first two: 1. Paid Ads: The Engine Behind Consistent GrowthMeta ads are still the fastest and most predictable way to grow an SGPT gym - when they’re done right.George and Miles explain:Why most gym owners struggle with ads (and give up too early)What a strong campaign looks like behind the scenesThe real ROI potentialWhy running one single ad campaign isn’t enoughHow to use ads without feeling like “every other gym” 2. Organic Channels: Support, Trust and Brand ProofYour website, Instagram content and member referrals should align and support your paid ads.They cover:How disjointed messages break trustWhy prospects will check your site and feed before enquiringWhat makes a strong “shop window” for your gymThe subtle but powerful retention and referral benefits of organic contentReal-world examples from INTENT91 of how these channels all talk to each other 🎓 Want the full strategy with templates, walkthroughs and campaign examples?Register now for our complimentary webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to sign up For more on how we help SGPT gyms grow:📧 Email us: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency