5: Matt Pechman, Director of Gins at Diageo

What this episode covers

Tips, advice, and insights from the industry's top, award-winning marketers. Diageo's Matt Pechman sits down with Alan Hart to discuss Diageo's highly touted Tonight We Tanqueray campaign, in addition to Tanqueray's rejuvenated growth, how brands can create better experiences, and how brands can secure a creative yet effective campaign.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Marketing Today with Alan Hart?

This episode is 24 minutes long.

When was this Marketing Today with Alan Hart episode published?

This episode was published on July 23, 2015.

What is this episode about?

Tips, advice, and insights from the industry's top, award-winning marketers. Diageo's Matt Pechman sits down with Alan Hart to discuss Diageo's highly touted Tonight We Tanqueray campaign, in addition to Tanqueray's rejuvenated growth, how brands...

Can I download this Marketing Today with Alan Hart episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.