EPISODE · Sep 8, 2026 · 19 MIN

5#MEHR WERT!

14 bis 49 – so lautet seit Jahrzehnten die "relevante" Werbezielgruppe. Dabei macht die Generation 50 plus längst 57 Prozent des FMCG-Umsatzes aus. Ines Imdahl, Marktforscherin und Gründerin der Initiative 50 plus und Referentin auf dem DOGK am 22. September in Düsseldorf, spricht mit Kaasten Reh über Vorurteile, echte Kaufkraft und warum diese Zielgruppe für Obst und Gemüse besonders spannend ist. Hosted on Acast. See acast.com/privacy for more information.

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5#MEHR WERT!

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