One two three I'm ready to go Everyone this is burning Ross and welcome to the still strategy podcast This is a Friday wrap up it is getting posted a little late We had a concert thing and had a Friday date tonight So things are going up a little later than I wanted them to but not a big update today And this is going to be five minutes. I've actually got a timer today, and I am going to stick to it. So I wanted to talk about this IPO thing with Snapchat a little bit now of course the Friday wrap up is not going to turn into a news thing But I will talk about the most things that are I feel like the most relevant right now Social media business networking the stuff I talk about I don't feel that Twitter's failure at their IPO is a measurement I just don't and I don't think that for software companies and actually snap incorporate it as it's now known instead of Snapchat The app is still Snapchat, but they're called snap incorporated now I don't know that I characterize them as a camera company, but that's how they characterize themselves I also don't think that because the way that things happen with Twitter that that's any way To measure what's going to happen with Snapchat or what's going on with snaps You know, it's interesting the slowdown in in growth that Snapchat is experiencing with their user base It's the same thing that Twitter went through so I can understand why people are comparing the Snapchat You know IPO that they file paperwork for this week to Twitter's because they were you know roughly at the same type of growth rates Which means that a growth is slowing user interaction or user involvement on that network is slowing But I mean there's still hundreds of millions of people Daily using Snapchat now where I think Snapchat runs into a problem and I talked about this in an earlier episode is that basically Instagram make their lunch You know about six months ago when they decided that we're gonna do disappearing videos that disappear in 24 hours They've got the live feature now, which is you know Instagram has seen a huge uptick in their user base because you can broadcast live I mean basically it's Facebook live, but it's just on the Instagram network. You can broadcast out to your audience It rolled out worldwide by the way this week, which is another little bit of news But yeah, it rolled out worldwide I mean it's out there and people are using it and they're running with it So I think that's where Snapchat is in trouble is because it is hard to grow your audience and know that you're growing your audience On Snapchat.
I think that's the biggest challenge that they have if you're familiar with Snapchat or if you've used Snapchat That is a challenge on that network That's pretty much it. I just wanted to quickly talk about the IPO what I thought about it I think that it's a good thing for Snapchat and I think that they're hopefully going to come out on top on this one I do think that Instagram is taking them to task Right now as far as features and what they're doing with it They still don't have the cool filters that Snapchat has but I think that that's only a matter of updates to come with Instagram So yeah, definitely a interesting predicament there The other thing that's going on I actually found a couple of the lost episodes that I have when the site got hacked So those are gonna be getting posted actually the first one with Pat Helman's from sales babble is going to be getting posted tomorrow It was an amazing interview And if you are trying to understand how to sell or understand the sales process Pat is the guy We've got a couple of things some powerful four-step methods that you can use and characteristics that you have that will make you a successful Salesperson it's going to be amazing guys are really gonna enjoy it So that was coming up tomorrow remember the book is ready for pre-order pre-order the book the cover wrap is being done as we speak I'm super excited about it. Don't forget. I am an affiliate of pie being but I'm also actually doing some work with pod being So shoot me an email if you have questions about how to get started in podcasting Vernon at pod being calm That's right Vernon at pie being calm and of course you can email me Vernon at vernon Ross calm as well I'm at Ross PR on Twitter and that's it guys Friday wrap up is done with five seconds left See you in the next episode