5-Minute Authority With Steven Washer

from List Building Lifestyle With Igor Kheifets · host Igor Kheifets

Policemen are not good salesmen. This phrase perfectly sums up the issue of authority in marketing. Contrary to popular belief - authority is not coercion. It's not high-pressure sales tactics. It's about safety, comfort and empathy. Steven Washer, the authority on authority, explains how it's done!

Episode metadata supplied by the publisher feed · Published Mar 5, 2018

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5-Minute Authority With Steven Washer

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This episode was published on March 5, 2018.

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