5 MINUTE WARNING | The Essendon Apocalypse

🏉 Prepare for a rare, unbroken, long-form deep dive into one of the most seismic chapters in Australian sport. 🏉 A story of ambition, secrecy, power, and the fallout that reshaped a club — and the league around it.🏉 Across this forensic documentary, we trace the meteoric rise of James Hird, the vision that set Essendon on a bold new path, and the chain of decisions that would ultimately unravel its high-performance program. 🏉 From federal investigations to media warfare, boardroom fractures to an unprecedented legal showdown in Switzerland, this is the saga that consumed the AFL.🏉 You’ll feel the human cost too — the heartbreak, the lost accolades, the lives changed forever — and the long shadow the aftermath still casts on the game.🏉 This isn’t just a supplements scandal.It’s a story about loyalty and ambition, oversight and betrayal, identity and consequence.