5 myths of online selling that continue to keep local bike shops from real sales growth - busted!

We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no longer valid. Workstand has the tools and expertise to help every bike shop, from the local, owner-operated store to the multi-location, high-revenue operation, leverage online sales and technology to grow in a space all of their customers already inhabit.Don't let these misconceptions hold you back! Workstand can prove to you that these are not real.Small retailers lack the scale and infrastructure to compete against the price and reach of e-commerce giants.A retailer’s sales potential is limited by the physical inventory they can fit inside their four walls.Increasing e-commerce order volume requires a proportional increase in staff to manage packing, shipping, and logistics.Competitive e-commerce requires a massive upfront investment in custom web development, expensive hardware, and a high-burn marketing budget.The high cost of shipping bikes and components makes e-commerce margins unsustainable for smaller retailers.Bonus Pro Tip - Turn your museum into a cash flow machineBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].