EPISODE · Feb 4, 2026 · 33 MIN
#5 - N26: Building and scaling the Data team for Marketing
from DataGen Europe
Mathias is Head of Data for Marketing at N26, the Berlin-based neobank valued at over $9 billion. He joined as a Senior Data Analyst in May 2020 and has since scaled the team to 12 people.We address :🔥 His journey to becoming Head of Data for Marketing at N26🔥 His main projects: Marketing Mix Modeling, User Value Modeling, Data Governance & Data Quality🔥 The data stack at N26: AWS, Snowplow, dbt, Redshift, Metabase…🔥 His main challenges: scale-up volatility and the classic imposter syndrome📚 RESOURCES- Mathias’s LinkedIn profile- The book of Zhamak Dehghani Data Mesh : Delivering Data-Driven Value at Scale- The book of Joe Reis & Matt Housley Fundamentals of Data Engineering: Plan and Build Robust Data- The book of Gene Kim, Kevin Behr and George Spafford The Phoenix Project- The book of Gene Kim The DevOps Handbook- The book of Gene Kim The Unicorn Project- The book of Gene Kim, Jez Humble and Nicole Forsgren PhD Accelerate🎬 CHAPTERS00:00 Introduction to N2603:25 How he became Head of Data for Marketing at N2610:49 1st project: implementing a Marketing Mix Model17:36 2nd project: building a User Value Model20:57 3rd project: Data Governance & Quality23:37 The data stack at N2625:16 The biggest challenges29:29 What’s next: decision automation31:11 Mathias’s favorite resources32:14 Why he loves working in data🤩 OTHER EPISODES YOU SHOULD LOVE#1 - BlaBlaCar : Managing 50 Data People with Manu, VP Data#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused#3 - Aircall: Adapting the Data Strategy to the slowing economic environment🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰 Hosted on Acast. See acast.com/privacy for more information.
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#5 - N26: Building and scaling the Data team for Marketing
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