EPISODE · Apr 15, 2026 · 26 MIN
5 Numbers You’re Ignoring That Are Costing Your Clinic Thousands Every Month
from The Expanded Life Podcast · host The Expanded Collective
Are you busy, overwhelmed, and STILL not making the revenue you know your clinic should be making? Most clinic owners are working harder than ever but making decisions based on gut, not data. That's exactly why growth feels inconsistent, stressful, and out of your control. In this episode, we break down the 5 numbers that quickly identify what is really happening in your business. Not just what to track, but how to use those numbers to identify what’s broken, fix it fast, and scale profitably without being stuck in the day-to-day. You’ll walk away with key metrics every clinic owner needs to scale, including CPL (cost per lead), CAC (customer acquisition cost), conversion rate, OVA (office visit average), PVA (patient visit average), and LTV (lifetime value), so you can finally understand what’s driving your growth and what’s holding you back. You’ll learn how to spot whether you have a marketing problem, conversion problem, or retention problem…and exactly what to do about it! Because tracking numbers isn’t the goal. Making more money (with less chaos) is. In this episode, you will learn: 00:00 What numbers should I be tracking? 03:15 How do I know if I’m ready to start my own practice? 05:00 How to calculate your cost per lead. 07:45 One easy way to get more people to show up to their appointment. 10:30 How much does it cost to acquire a new customer? 14:00 How to calculate how much money you’re making and if you need to raise prices. 19:00 How to know if your paid ads are actually working. 23:00 Ok, you’re busy, but are you making the money you could be? Resources + Links Join our free community - The Expanded Collective Community! Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
What this episode covers
Are you busy, overwhelmed, and STILL not making the revenue you know your clinic should be making? Most clinic owners are working harder than ever but making decisions based on gut, not data. That's exactly why growth feels inconsistent, stressful, and out of your control. In this episode, we break down the 5 numbers that quickly identify what is really happening in your business. Not just what to track, but how to use those numbers to identify what’s broken, fix it fast, and scale profitably without being stuck in the day-to-day. You’ll walk away with key metrics every clinic owner needs to scale, including CPL (cost per lead), CAC (customer acquisition cost), conversion rate, OVA (office visit average), PVA (patient visit average), and LTV (lifetime value), so you can finally understand what’s driving your growth and what’s holding you back. You’ll learn how to spot whether you have a marketing problem, conversion problem, or retention problem…and exactly what to do about it! Because tracking numbers isn’t the goal. Making more money (with less chaos) is. In this episode, you will learn: 00:00 What numbers should I be tracking? 03:15 How do I know if I’m ready to start my own practice? 05:00 How to calculate your cost per lead. 07:45 One easy way to get more people to show up to their appointment. 10:30 How much does it cost to acquire a new customer? 14:00 How to calculate how much money you’re making and if you need to raise prices. 19:00 How to know if your paid ads are actually working. 23:00 Ok, you’re busy, but are you making the money you could be? Resources + Links Join our free community - The Expanded Collective Community! Get on the waitlist for The Expanded Collective. Stop chasing patients & start building authority! Ready to optimize your marketing? Book a call with Kyle now - https://calendly.com/kyle-theexpandedcollective/30min Follow Danielle: @dr.danielleroach The Expanded Collective: @theexpandedcollective
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5 Numbers You’re Ignoring That Are Costing Your Clinic Thousands Every Month
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