Who's ready to rock today fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows Like my first million today We'll be breaking down five opportunities to generate over two million a year with only two employees to drop these value bombs I brought to John Austin into you fire studios John is a top 1% franchise consultant nationally and he leads Fran bridge consulting as CEO John draws on his experience as a former ink 500 franchise president and multi brand franchisee and serving his clients John is the author of non food franchising and is a frequent contributor on franchising for publications such as Forbes ink in Bloomberg And today's financial talk about why investment dollars are flowing into franchising right now We'll talk about those five opportunities where you can generate two million in sales or just two employees And we'll talk about what it takes to launch when these opportunities the exploration process and John has an amazing offer and generous giveaway for you Fire Nation at the end when we get back from thinking our sponsors marketing made simple hosted by dr JJ Peterson is brought to you by the HubSpot podcast network the audio destination for business professionals marketing made simple brings you practical tips to make your marketing work in a recent episode Any port of you shared her five email marketing secrets for long-term business growth listen to marketing made simple wherever you get your podcasts John say what's up to fire nation and share something that you believe about becoming successful that most people disagree with hey fire nation great to be back with you You know on the road to success. I think that people often forget that you have to make a lot of hard decisions, especially early on You know for instance starting a business can be a hard decision But you have to keep in mind, you know where you're going in the end and then work backwards I like the quote easy decisions hard life hard decisions easy life So the question is fire nation, you know what decisions do you need to make today position yourselves for where you want to be down the road? Fire Nation, you know, I love starting episodes off with quotes and even better when they are great quotes So we're in for a doozy of an episode today because as I mentioned during the intro We're talking about five opportunities to generate over two million a year with just two employees And we are bringing on John for this and Fire Nation You'll be hearing from John throughout 2023 and beyond both on the show and as a sponsor because we are partnered with the fran bridge For the eternity of 2023 because they have such an aligned mission and cause for what you have going on in your life Fire Nation So listen because it's gonna be a great episode and just the last time you were on the show your new book non food franchising launched Talk to us about this book and its success thus far Yeah, you know, it's exceeded my expectations I mean we just had an outpouring of support and positive feedback and I really credit the format behind that, you know It's 90 pages easy to read no fluff we cut straight to what people are interested in and we really deliver on the ins and outs of franchising You know, we talk about franchising versus startups franchising versus acquisitions We discuss the models of ownership such as owner operator semi-passive executive model What do each of those really mean? We talk about the types of opportunities across industries some of which will hit on today, of course But then we also get to the financials, you know How do you fund these purchases and then what kind of expected returns can you can you have going in?
And then we talk about how to find the right franchise, you know, there's a lot of opportunities out there But how do you find that one? Sorry for you? And then we also talk about long-term strategies We pull in some case studies of clients and ours and how they've gone about it to provide inspirations of all this education, you know To the reader of building out these portfolios and how do you put a manager in place and move on to that next thing? So yeah, no, it's been a very positive experience and we've been giving out free copies to everyone on our newsletter list I've just been blown away the sheer number of people that call me up and they already read the book And you know, many are also buying it on Amazon or other areas and we're donating all profits to hope international It's a great nonprofit out there so definitely perch people to purchase the book as well But yeah, it's definitely a good expectation down the gate So for your nation, I get to talk to john one-on-one here because I have a podcast that has over two million listens every single month But what I love about john is that you have an opportunity to chat with him as well one-on-one now Not everybody's gonna get that opportunity, but a lot of you will if you so desire and as he was you know Mentioning just a little bit ago about how you know, he loves talking with people about this now That's why I love having john on the show because he does just that he chats with you He talks with people who are interested in starting a process down this road and non-food franchising is the name of the book I mean it's simple it's clear and you cover a lot of industries with your clients and in this book But not food.
Why is that john? You know johnny, it's my hubble believe that there are easier ways to make money Um, the majority of opportunities our clients are getting involved with on average require less capital investment upfront You know fewer employees less operating hours more flexibility, you know, it's not easy But when compared to food, you know, you are winning in some of these areas and they also carry higher margins In part due to less perishable inventory, you know, there are a number of different factors In most cases you have less regulations that the businesses are less trendy or brand driven Known food brand really matters and if you own a large number of locations with that brand that's a household name you can do very well Um, however, I'd say in an industry. Let's say insulation, you know, so non-sexy like that, you know brand is less important And yeah, that's a 53 billion dollar industry and you probably couldn't name one brand in it So what matters in an example like that, you know, for that franchise would be the marketing the sourcing the technical differentiation from competition You know, the national accounts that may be in play the overall support of the franchise or oftentimes to bring a white color Approach to a blue color industry. So it's much less trendy if you will Now not to dwell on the insulation example, but that does serve as a good kind of example of what we continue to see with our clients and you and i've discussed It's on the show multiple times.
You know, people are interested in boring non-sexy non-trendy Amazon resistant and in some cases recession resistant cash-blowing businesses that's what people are with all sorts of background Shocking of all time. We work with doctors lawyers corporate executives and existing business centers about a few existing business centers They're looking to augment their current portfolio And I'll finish the thought by saying this, you know, I am very thankful for those that are interested in food We certainly need them and many are doing very well And probably five to ten percent of our clients do want to get into food and we certainly support them However, over 90 percent of our clients agree with me and the approach and the thinking to the back of their better options out there to get them to where they want to go So in a nutshell, that's kind of why we steer away from food and serve our clients very well I totally get it I mean, it's gonna be hard work no matter which path you take fire nation But I can tell you stepping back and being like man like having a McDonald's or a subway or like some food franchise I mean, I already get a little stressed out thinking about it You know, it's just like the logistics and the food and the freezing and the you know liability I mean, of course every business you're gonna get into is gonna have struggles obstacles and challenges But man, I mean if I was going down a franchising route I would absolutely be exhausting the non-food franchise route first before I ever thought about going the other way But again, opportunities, financial, that's an individual desire and before you hit the break We are going to talk about five opportunities in which you, Fire Nation can generate over two million dollars in sales per year With only two employees, let's talk about the first two John Yeah, you know, I'll start by saying I get a consistent request from clients all around the country You know, what options deliver the highest return with the fewest number of employees in the theory that you're number of headaches, right? Um, and while we have many opportunities that people are finding attractive No, we pick out five to the examples of meaningful businesses that you know, can be run with a very small team You know, in each of these that can be run as an owner operator where you're overseeing the day-to-day In many cases, you can manage the manager. Maybe you keep the day job So I'll start to make co-manage it with a franchise or it is kind of a technical resource for your manager The first business is a roll-off dumpster business as led by leaders a team that got over 50 years of experience in the waste management space They came together to fill in need of these in the market sports small countries and consumers with excellent customer service and really in better in product You know, the business allows for a vast way of capability.
You know, it's become a multi-million dollar business every market It's entered into within the first two years. It's just a great track record here You know, they've got peerier technology and attractive attributes such as you know It's non-retail or requires a few people, you know It's from staffing standpoint and it truly is an essential service for P2C and B2B Now the five of we'll talk about this is the one that comes in at the highest investment level We'll start with kind of the biggest opportunity your first, you know, you're looking at $750 to $1 million all in including working capital Just because you know that those containers are rather expensive But again, it's a multi-million dollar opportunity with high net margins in the 25% range So when you do the math and you figure out the payback period Kind of what that upside is in fact given asset, you know, you can accelerate appreciation on you There's just a lot of really positive surrounding it We've had multiple clients buy into this each of them has come back and a lot of additional locations within the first year So, you know, we love seeing that success early on The second opportunity is one that it's a perfect example of riches in the niches And this is in the B2B space We partnered with a company that provides full service rental modular and wall containment solutions for all spaces under construction and renovation That's a fancy way of saying temporary walls and you see these all the time you never think about it But what a great niche to be in You know that the business offers a turnkey solution to their clients to their business clients Of these temporary walls, you know, they'll rent them they'll install them they'll remove them It's a very clean business As an example of who their clients would be you know, they work with wide variety industries that the health care industry has been a really sweet spot You know renovation or expansion account for over 70% of possible construction projects last year With an estimated nine billion dollars spent on those projects and most of them require these proper wall containment solutions And you know, they also serve retail hospitality airports office buildings of health care has been a nice niche for them And you know within equipment rental business such as this they're able to really leverage growth while collecting passive income So, you know, you put put yourself that owner shoes You got the walls out there in the market in play Well, the walls pay for themselves after 70 days of use since you're collecting this passive revenue stream on existing projects The business just fairly recently franchise But they're growing really quickly out of the gate where see a lot of markets get taken up And so you know if there are any listeners out there they're like to check availability on this certainly reach out From the investment standpoint, you're looking at between 150,000 and 350,000 all in on the front end really depending on the amount of inventory that you purchase And their corporate location is where they use their financial representation spent around for five years and they're doing 1.8 million in annual revenue They built up on five years and they're doing that at about 30% bottom line or 650,000 hitting the bottom line So again really attracted from an investment standpoint. You don't have to have a large team And I'll mention really fast on the funding side. Those are selling big numbers to a lot of your listeners A lot of our clients while they're some are paying cash a lot of using key locks or they're tapping under retirement plans There's ways that we can structure that their texts are beneficial or they're using SBA loans and kind of leveraging up that way So there are a lot of ways to get involved in these fire nation You just are two of the five opportunities we're gonna be discussing today It's gonna allow you to potentially generate over $2 million in sales per year with only two employees or of course in some situations There will be more but that's an opportunity and we'll be talking about some of that when we get back from thinking our sponsors Subscriptions can really be helpful, but they also add up fast Did you know that most Americans spend around $200 a month on subscriptions?
If you don't know exactly how much you're spending every month then you need rocket money rocket money formally known as true bill is a personal finance app that finds and cancels your unwanted subscriptions Monitor your spending and helps you lower your bills all in one place So whether it's that streaming service you bought to watch just one show on and then totally forgot about or that free trial that you've never even used Rocket money will quickly and easily identify your subscriptions for you So you can stop paying for the ones you don't want over three million people have used rocket money saving an average person up to $720 a year and we speak from personal experience can't use this rocket money every single month to monitor accounts and make sure we're still using every subscription We're paying for stop throwing your money away cancel unwanted subscriptions and manage your expenses the easy way by going to rocket money Dot com slash fire. That's rocket money dot com slash fire rocket money dot com slash fire Growing a business can feel like the Wild West, but there's a better CRN in town hub spot HubSpot CRM keeps all your teams on the same page So you could spend less time managing your software and more time connecting with your customers when you hit your wagon to hubspot CRM Your marketing sales operations and service teams all have access to the same data sales teams won't miss out on qualified leads and marketing teams know where best to promote their offers That's how the Wild West is one learn more at hubspot.com HubSpot All right, y'all we're back and we had mentioned before the break We have three more opportunities to go through and one thing I kind of want to weave in here if you talk about the other three Is how the two employee factor kind of ties into that? That's to me really appealing as well. I mean you mentioned the investment, you know, $150,000 someplace it'll be more but you can find funding for that in different areas So take it away.
Yeah, you know for next opportunity You know start by saying it's a reminder 10,000 people turn 70 years old every single day and that's not going to stop anytime soon and more and more people are looking at Age in place and say I'm not going to go to the nursing home certainly covet's only increased that interest out there But the challenge is that you know while a lot of our clients might be involved in that space it requires having very large teams to go and be in home care providers And it's an industry that also requires or it sees a lot of turnover and so it's not a very attractive option now whenever you see that It's right for disruption, right? It's not exactly what we've got here. We partnered with a company that we're really excited about And we believe they built a better mouse trap to use that term The business was founded by a gentleman that spilled a 700 location senior care business in the past the guy knows industry through and through And he saw an opportunity here to come in and do something a little bit differently than me to meet and even really help people in their times of needs What it is it's a referral agency for caregiver recruitment and client matchmaking Unlike a traditional home care agency the family is the employer of a caregiver It has complete control of their relationship allowing them to make all decisions related to care You as an owner do your question have a team of two you've got a business development individual and you've got a recruiter The kind of service the tag team and then you provide ongoing administrative support such as payroll to that caregiver You know for the family so you can operate with only two employees and get leverages large a larger team of people out there But they're not you're not personally employing them You know through this model of clients say money receive better care have more control care givers are able to earn higher Wages and they have a preferred work environment as an owner most importantly, you know, you enjoy higher profits I carry less overhead and you're really making a difference like I said in the lives of the community With this one, you know The level is in the numbers. It's a high turnover industry incredibly high this one is cut that turnover it by three fourths by 75 Percent caregivers are happier clients are happier and as a result owners are happier All in investment on this one is on the lower end between 100,000 and 130 and 130,000 and then they're out of 19 to show an average revenue of 1.7 million Well 325,000 profit so talking about ROI right there Fire Nation this is the kind of examples that john's gonna be going through where you can really say hey Can I see myself in a position of doing this thing because let's be honest It doesn't be nice if you have a little interest a little excitement towards that thing You're gonna be focusing on and pouring your time and your investment money into so john's gonna be gone Yeah, opportunity number four.
We'll get on here is the nation's only eco-friendly high-performing epoxy alternative floor coating for homes and businesses You know, this is once nationally based its patent protected has an electrical property The application process is this is used on garage floors based on floors, you know, industrial warehouses retail floors A lot of in customers, but it's one that you know is early in their development It's got the patent the intellectual property is out of team-hinded and john whenever I see an emerging brand like this This is a good example of one things I want to see strong financial model behind it Because you have a limited sample size to pull from you. I want to see Experience at the top in franchising not just industry experience I want to see franchise experience and it's how to support differenteysies And then I want to see strong competitive advantages in this one checks all this boxes Yeah, they got a they're present with the cOO of the large one of the past franchise's last year And he came in and he's kind of taking over the reins. He knows franchising they know the industry and um, yeah These guys are doing deals right and left it's a four billion dollar fragmented industry if you come in You've got something that's truly different. You like the eco-friendly side and pants around that you can really disrupt In the first couple of locations, you know on an investment of around 150 to 200 They are showing average returns and I will probably say it's a small sample size But they're showing about 1.7 million in revenue close to 800,000 hitting the bottom line So again small sample size, but there's enough meat on that phone that even if we take a conservative approach There's a lot to go around And then I'll finish up with a fifth one here We recently partnered with what the group that believe will be one of the fastest growing brands in franchising this next year Um, as we've shared many times, you know, we continue to see interest in that property services around those boring type businesses This is a business that's niche driven differentiated.
It operates in the window and door space It's backed by a very very strong franchise or it's early in their life cycle, but it checks all of our boxes in a very big way So when you look at the window and door industry, it's a 31 billion dollar industry highly fragmented with a lot of unsophisticated competition And so you come in with a franchise or that knows his stuff This is a guy that built up another franchise system of property services at 300 locations in under three years And he brought all those learnings all his best practices built them in here You got the strong marketing team the technology and then you've got a call center and when I was Apprentices or shelf jane I saw firsthand with that call center different franchisees They didn't have to staff for this these guys were building the calls the marketing, you know, may happen booking appointments taking care of a lot of that administrative details So great support here that you don't have to staff up for you can run this business with only two employees Now you are using subs to do some of the work But because you're bringing consistent business to the subs they're incentivized to do a good job for you So again very low on the payroll side you're very high on the variable cost side where you pay for the work It's actually being done This is one to kind of wrap it up here that we're really excited about going into 2023 I mean, I can see why you're really excited about all five of these opportunities and fire nation I mean one thing that's pretty exciting is this is an opportunity that you can be chatting with john about to get more details He has a great book He's gonna be giving me at the end as well as I mentioned again that opportunity It's actually chat one-on-one to see if this is the right fit for you for people that do qualify for that call Now I want to end on a bang here because I want to know how long it takes to launch one of these opportunities What exactly does the exploration process look like because we talked about how for a hundred hundred and fifty and of course Sometimes more you can get started in the process of hundred thousand hundred fifty thousand dollars You could potentially be getting started in this process and you can have as he was potentially two employees for some of these opportunities So there's a lot of cool opportunities that are mixed in with that But john how long if we want to get launched on one of these and what does that exploration process look like? The exploration process takes around two months on average for a client from the first call to getting to that point of Hey, I want to move forward and sign the agreement You know after that it can run the businesses we head on today in some cases You could be up and running within two or three months after that now if it requires a retail customer-facing build out There's gonna be more to it with the site selection and everything else that can take longer But for the businesses we head on today you could be running that two three months later You know some clients will take their time they go through the process and they hold six months nine months You know and maybe everything's gone under personal world They need a delay the launch but it must range as a flexible on that Now to find the right franchise you can certainly google around but you know you're going to see every business putting their best But forward and you want to see their marketing material, which is likely dated You won't really understand what's going on behind the scenes or obviously you can work with us or another consultant and You know as a reminder our process costs absolutely nothing You know if you went directly to a brand or you went through us you're paying the same franchise It's a very clean beautiful model from that standpoint Now we've taken on our end about 4,000 franchise brands in the US We take out those that are in the food space as well as those in the hotels launching space That's just a different animal that we say away from and sat near as it down to roughly half of that And then we apply criteria such as the strongest financial models leadership teams You know competitive advantages things we just hit on and that brings it down to roughly 600 opportunities that we work with We have relationships with you know candidly at any given time there's probably 50 or 60 within that mix that we feel are the best The best and that's where we spend a lot of our time and focus on behalf of our clients But you know what we do is we get to know our clients, you know we get on intro call You know we share with them, you know what we're seeing out there answer their questions and get some feedback from them And because we do more deals than anybody else in the country we get great visibility into what is resonating with others with similar backgrounds So most of our clients say hey, we don't know where to get started We don't know what we're interested in that's great. We already have some good intel to bring in to kind of compliment what you're thinking But we would have that intro call and then from there we would uh, you know introduce Typically 10 opportunities that following week. We'll share those with you opportunities in your market are available kind of check the boxes that we discussed together And from there you'd say hey here the three or four I want to talk with and get to know a little bit better We make the introductions of the franchise or if we're not going to take them through a series of calls or they dig on into all aspects of the business They'll introduce another franchisees.
You know ask them questions You know the founder of the business get a chat with them Ultimately they'll fly them in for what's called discovery day or confirmation day We'll get to break bread and have dinner with the franchise or and spend a day with them and get all their questions answered And you know we like to hold our clients hands through the process We will you know provide different funding solutions You know they need to franchise attorney to review the agreement We got this ecosystem of support for them You know, but a lot of it's holding their hand and getting on touchways calls and helping them process You know what they're hearing and how to think about it and questions they should be asking but may not know to ask So that's kind of what the process looks like. You know, we try to make it as concise as possible And let's get to those specific opportunities. Let's not just talk in theory But let's get get a toe in the game and go from there So if Fire Nation wanted to take the next step, what are your calls to action for us today? We're seeing more attention being given a business ownership or either as an alternative investment Or as a full-time opportunity than ever before As a very next step, you know come out to our website for ambergingsulting.com Sign up for our newsletter, our system will then reach out and share a copy of our new book non-food franchising with you She'll also send you a link to my calendar if you like this, you know, take a following step and actually get on a call and discuss opportunities together You know, we've helped so many so many listeners out there and spent a lot of fun and look forward to helping even more this next year So look forward to engaging Fire Nation engage engage engage because you're the average of the five people you spend the most time with you Hanging out with J.O.
and J.L.D. today So keep up the heats you have any direct questions for John find this episode on the podcast listening app Pudoppolo post a comment start the conversation going and of course eo fire.com just type John J.O.N. In the search bar the show is page will pop up with links to everything we've talked about here today as well as our past shows which were awesome John one more time give us those calls to action Yeah, come out to franbridge consulting.com sign up for our newsletter receive a copy of our book and uh, you know when my sister reaches out Just let her know that you like to get some time on my calendar as well and we will go from there fran bridge That's fr a n as in november bridge like you're crossing a bridge so Fire Nation make that happen and john Thank you for sharing your truth with Fire Nation today for that We salute your brother and we'll catch you on the flip side Pay Fire Nation a huge thank you to our sponsors and john for sponsoring today's episode Fire Nation You're ready to rock your very own podcast check out our free podcast in course where I will teach you how to create and launch your podcast for free Free podcast course calm. I'll catch you there or I'll catch you on the flip side Marketing made simple hosted by dr.
J. J. Peterson is brought to you by the hub spot podcast network the audio destination for business professionals Marketing made simple brings you practical tips to make your marketing work in a recent episode any portafield shared her five email marketing secrets for long-term business growth Listen to marketing made simple wherever you get your podcasts