5. Phil Szomszor | Leaders: what should you do online in a crisis?

Leadership in crisis: should they speak up on global issues like the Ukraine invasion and movements such as Black Lives Matter? Join Propel’s Roger Christie, and co-founder of Brightside Digital Engagement Phil Szomszer as they discuss how leaders can respond to major events and crises in a way that protects and even enhances their digital reputation.In this episode we explore: How 50 CEOs approached social media during the Ukraine invasion;Examples of leaders like BP’s Bernard Looney, Telstra’s Andy Penn and McDonald’s Chris Kempczinski using their digital presence in crisis;How leaders and communications teams can respond to a demanding social media audience in times of crisis;The impact of silence; andThe importance of pre-planning. --25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: https://www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.