5 pitanja za... Maju Voje

Maja Voje is a globally-recognized growth marketing and digital transformation expert who has managed digital initiatives for Google and Rocket Internet and is also a co-instructor in the world’s best-selling online growth hacking course, which has more than 50,000 alumni. It is used by organizations like Tesla, IBM, and Booking.com. In her career, she has helped several companies to raise €20 million in growth capital and worked with international companies in Slovenia, Belgium, Germany, Netherlands and the United States of America. Maja has completed an international master program in business administration, studied in Vienna and Shanghai. She also earned a post-graduate credential from Oxford University. Maja answered the questions you were sending over our webiste during the week. What are your thoughts on "breaking the rules" to achieve a positive growth result? Not hardcore illegal activities of course, but identifying loopholes, etc.Is growth hacking more about tools or strategy? How important are tools and can a campaign be successful if you are not using any?How to launch a growth hacking agency?How did covid change the growth landscape?What would you say that was the most exciting growth experiment you have applied?