5 Practical Video Marketing Tactics for Success - Teacher: Juma Bannister

When you answer these questions, you'll be able to know, okay, this is the best way, I can create . My best bet for success is to be spontaneous. My best bet for success with video is the batch create. My best bet is to create a long form piece of content and repurpose it. And if you know that. Then you are able to maximize the way you create content and your chances of success are immediately higher because you go into the game with two eyes wide open about how you best create.   Hello everyone, welcome to the useful content podcast and we're flipping the conversation a bit today. I am your guest host. My name is Christine McLean Lewis, and I will be asking your lovely All the time, always there to host Juma Bannister the questions today. He's going to be the teacher and we all know Juma as the video expert, the video marketing expert. And I had a few questions that I wanted to, to have a conversation with him about, and he said, yeah, let's, let's do a podcast interview. Let's get this done. Let's let's dive into these questions in a lovely podcast. So that's why we're here today. And we're going to be talking about five core video marketing tactics for success. So Juma, thank you so much for having me, sir, and letting me take over your podcast. thank you so much, Christine, for agreeing to take over the podcast. I couldn't think of a better person to do this with. Uh, you are not a first timer. You've been in a podcast a couple of times already and you run your own podcast. So I know you're experienced person who can do the job very, very well. So I look forward to the conversation. Okay. you, for the vote of confidence. Thank you. Thank you. All right. So let's dive into these video marketing. Tactics and a conversation about video marketing overall, before we go into the five tactics that you mentioned to me, let's start by doing a level setting question and just explain to the audience what video marketing is. So how would you define video marketing? let, Let's first talk about, what content is, so content is any form of media used to communicate a message and there are varying types of content. One of the most. Pervasive or, popular types of content we have today is video content. And of course the other types of content that exists, there's audio content, there is text, there's images, but one of the most popular forms of content and the most, ubiquitous forms of content is in fact, video, because most, if not all of the social media platforms use promote and actually give a preference to video. All right. So, and so video marketing is the use of this type of media, video media. In order to reach the target customers that you want to know, like, and trust you. So of course we know the system is that in order for people to ultimately buy from you and become loyal customers and advocates, they first have to discover who you are. They have to know what you can do for them and how you solve their problems. They have to trust that you can do that. And then at some point they'll be like, okay, now that I have this problem that matches with what you sell or what you promote or the thing that you do. Then, I can now buy from you because I'm aware of you. And so that's what video marketing is. Video marketing is, is using that specific type of content, video content in order to speak to your customers, to, to talk with them, to get them to ultimately, buy from you and become loyal customers. And I love that you focused on the value of content, the purpose of content, which is to know, to build the know, like, and trust factors with your audience. So stemming from that, if we're building the know, like, and trust factors using video, how do we use video to teach first and then sell?...