5 product principles for every product manager - Esha Shukla

If you're the kind of person that listens to the Product Experience and reads articles on MTP, then you're already familiar with any number of frameworks, methodologies and principles to make you a better product manager.  But knowing them isn't enough to do the job — or, at least, not to do it well.  Figuring out what works for you is way more important.  That's something we discussed with Esha Shukla, Product Manager at WhatsApp, for this week's podcast - she's spent the last few years refining her approach to 5 solid principles that really work.Featured Links: Follow Esha on LinkedIn and Twitter | Meta | WhatsAppOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.