EPISODE · May 4, 2023 · 15 MIN
5 questions to ask your audience for instant inspiration—for your offers, messaging and marketing
from Imperfect Action · host Steph Taylor
Coming up with offers, content and messaging that resonates with your ideal clients can sometimes be a struggle. We may think we know what our audience needs from us, but often it's a guessing game where we cross our fingers and hope for the best. Today I am sharing with you my 5 key questions that I ask my audience regularly. Their answers always inspire me to create great, targeted content that's tailored to their needs.- How to research your audience, entice responses and evaluate their answers- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer)- Drilling down the obstacles (real and imagined) that may be holding your audience back- When audience visualisation translates into powerful copy that resonates with your ideal client- Why keeping it simple can be so effectiveSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
What this episode covers
Coming up with offers, content and messaging that resonates with your ideal clients can sometimes be a struggle. We may think we know what our audience needs from us, but often it's a guessing game where we cross our fingers and hope for the best. Today I am sharing with you my 5 key questions that I ask my audience regularly. Their answers always inspire me to create great, targeted content that's tailored to their needs.- How to research your audience, entice responses and evaluate their answers- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer)- Drilling down the obstacles (real and imagined) that may be holding your audience back- When audience visualisation translates into powerful copy that resonates with your ideal client- Why keeping it simple can be so effectiveSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet’s be Instagram friends: https://instagram.com/stephtay...
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5 questions to ask your audience for instant inspiration—for your offers, messaging and marketing
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