EPISODE · Jul 24, 2024 · 29 MIN
5 Reasons HR Consultants Fail at Marketing – And How to Succeed Instead
from Marketing Made Easy for HR Consultants
HR Consultants typically go self-employed because:They love HR.They want more flexibility in their life.They want to be their own boss.They DON’T go self-employed so they can become an expert marketer.But when one goes self-employed, one needs to do their own marketing.And the lack of knowledge in this arena means most HR Consultants struggle to get the leads and clients they need to build a £70K HR Consultancy. Instead, they build a prison for themselves of feast or famine.Knowing that this is a crap situation - and one that you didn’t sign up for when you went self-employed, I recorded this podcast episode to shine a light on the struggles AND the solutions.As such, in this episode you'll discover:👉 The 5 biggest reasons why you're stuck in a feast or famine cycle - and what the solutions are.👉 What you need to do every day in order to earn £70K or more (and I bet you aren't doing it yet...)👉 Why posting on LinkedIn isn't marketing - and what you should do instead.👉 How to turn leads into clients repeatedly and consistently - without being salesy or pushy.👉 And, the 24/7 solution you can use to destroy your marketing, sales and copywriting woes forever and ever.So check out this episode today and get all this - and much, much more.PS - Here's that script you can use to get LinkedIn recommendations from everyone you work with - even those duck and dive every time you try and contact them.Timestamp:**00:00 - 01:07** - Introduction: Overview of the episode.**01:39 - 03:08** - Issue 1: Lack of Leads.**05:45 - 09:35** - Issue 2: Client Acquisition.**09:35 - 13:39** - Issue 3: Marketing Challenges.**13:39 - 17:52** - Issue 4: Pricing Strategies.**17:52 - 20:48** - Issue 5: Client Retention.**20:48 - 22:05** - Conclusion and Final Thoughts. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/
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HR Consultants typically go self-employed because: They love HR.They want more flexibility in their life.They want to be their own boss.They DON’T go self-employed so they can become an expert marketer. But when one goes self-employed, one needs to do their own marketing. And the lack of knowledge in this arena means most HR Consultants struggle to get the leads and clients they need to build a £70K HR Consultancy. Instead, they build a prison for themselves of feast or famine. Knowing ...
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5 Reasons HR Consultants Fail at Marketing – And How to Succeed Instead
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