5 Reasons You Lost Your Last Listing Appointment (and How to Win the Next One)

It hurts to lose a listing—especially when listings are harder to get and you were this close. In this episode, Dan Lesniak and Keri Shull break down the 5 most common reasons agents lose listing appointments, plus exactly what to do instead.You’ll learn how to:Pre-qualify sellers so you’re not pitching unmotivated prospectsAsk the right questions to uncover the emotion behind the moveIdentify and research your competition (and position yourself to win)Use market absorption + failure rate to set the right expectations and price correctlyBring a net sheet so sellers understand what they’ll actually walk away withClose the appointment—ask for the listing, isolate objections, and guide the decisionKeri also shares a powerful sequencing tip: get the seller’s commitment before diving into price and commission—so you don’t let pricing become the only decision they’re making.Key TakeawaysSellers are gold: buyers don’t have to buy—sellers often have to sell.In today’s hesitation market, the winners can connect to emotion and still lead with data.If you don’t bring forward-looking stats (absorption + failure rate), you’re only talking about the past.A net sheet isn’t “extra”—it’s a professionalism signal and decision tool.“Let me know” is not a close. Your job is to guide a confident decision.👍 Enjoying the show? Here’s how you can help us grow:1️⃣ Subscribe so you never miss an episode2️⃣ Leave a comment or review — it helps more agents find the show3️⃣ Share this with another agent who needs to hear it📲 Follow Dan on Instagram: https://instagram.com/thedanlesniak📲 Follow Keri on Instagram: https://instagram.com/thekerishull 🎥 Watch full episodes on YouTube: https://youtube.com/@hyperfastagent