#5: Role of AI in Consumer Communication Strategy

Hello Everybody and Welcome to Growth Caffeine by Pixis. On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts. On today's episode, we were super excited to be joined by Robert Schneider, who is a Chief Content, Development and Strategy Officer at Learfield. Learfield helps college athletic programs connect to their audiences with their branding, ticketing and content solutions. They deep presence in the college athletics landscape around the US. In our conversation, Rob shares exactly how his teams develop effective content strategies for the college programs Learfield works with. We also dive deep into how AI can help brands scale their content strategies, more specifically, how can companies constantly test, optimize and innovate on their existing content. If you're at all curious about how AI can be used to scale content marketing, this is the conversation for you. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here