5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com.  Topics discussed in this episode: Why card-not-present fraud is a big problem for online merchants. How fraudsters use advanced methods like bots and fake identities. Why merchants must balance fraud prevention with good customer experience. How Zumigo's solution gives a trust score by checking multiple data points in real time. Which data sources Zumigo uses for verification, like phone number intelligence. How Zumigo prevented a costly fraudulent order in a case study. How Zumigo stops payment processors from flagging good transactions. Why Zumigo's passwordless login improves security and reduces cart  abandonment. How Zumigo uses AI/ML models and deterministic verification for risk decisions. Links & Resources  Website: https://zumigo.com/deriskify-for-ecommerce/  Video: http://info.zumigo.com/deriskify2024  Shopify App Store: https://apps.shopify.com/deriskify  LinkedIn: https://www.linkedin.com/in/harishmanepalli/  Get access to more free resources by visiting the podcast episode page att.ly/16H8V  Subscribe & Listen Everywhere:  Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama  ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!  Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/