EPISODE · Jan 19, 2021 · 20 MIN
5 SEO Experts Share Predictions for 2021
from Content and Conversation: Organic Growth Insights from Siege Media · host Cyrus Shepard, Rand Fishkin, Ross Hudgens, Caroline Gilbert, Kevin Indig, Siege Media, Mike King, Aleya Solis
Show Notes:1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search11:16: How Google vs. Apple affects outcomes internationally12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building13:15: What is a good link signal vs. a bad link signal?15:11: Kevin Indig, Director of SEO at Shopify | Why Google’s increase in SERP features will affect rankings and trafficShow Links:Follow Cyrus on TwitterFollow Mike on TwitterFollow Aleyda on TwitterFollow Rand on TwitterFollow Kevin on TwitterFollow Ross on TwitterFollow Caroline on LinkedInSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
In a new year, the pendulum is swinging once again for all things content marketing. Are you on the right side? This week’s episode features an all-star guest list of SEO experts (in order of appearance): Cyrus Shepard, Founder of Zyppy; Mike King, Managing Director & Founder of iPullRank; Aleyda Solis, Intl. Mobile SEO Consultant & Founder of Remoters.net; Rand Fishkin, Co-Founder & CEO of Sparktoro; and Kevin Indig, Director of SEO at Shopify. Listen and learn as this experienced group discusses Core Web Vitals, visual search and the ongoing debate of the most important ranking signals for the future, plus more.
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5 SEO Experts Share Predictions for 2021
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