5 sesgos cognitivos y cómo los usan Apple o Booking para vender más

from Growth: el podcast de Product Hackers 🚀

En este episodio especial, te contamos cómo los sesgos cognitivos influyen en las decisiones de compra en negocios digitales y cómo puedes utilizar 5 de ellos para convencer y guiar al usuario. 📩 Descarga la guía completa de sesgos - https://producthackers.com/es/blog/como-potenciar-ventas-sesgos-cognitivos Analizamos los 5 sesgos principales: el sesgo de escasez, de urgencia, la influencia social, el efecto señuelo y el efecto ancla. También exploramos 5 marcas como Apple o Booking y cómo los usan. 🌍 Más información sobre el episodio en - https://producthackers.com/es/podcast/especial-5-sesgos-cognitivos?utm_source=Podcast&utm_medium=descripcion (00:00) Intro y presentación. (00:49) 1º Sesgo: Escasez. (01:53) 2º Sesgo: Urgencia. (02:54) 3º Influencia social. (04:01) 4º Efecto señuelo. (05:25) 5º Efecto ancla. (06:40) Cierre y despedida. NOSOTROS 🔥 Programa Profesional de CRO y Experimentación - https://p-h.es/CRO 📈 Casos de éxito de Growth - https://p-h.es/misiones-growth RRSS 📹 YouTube - https://www.youtube.com/c/GrowthProductHackers 💼 LinkedIn - https://www.linkedin.com/company/producthackers/ 🐦 Twitter - https://twitter.com/product_hackers 📱 Instagram - https://www.instagram.com/product_hackers/

Episode metadata supplied by the publisher feed · Published Oct 23, 2024

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5 sesgos cognitivos y cómo los usan Apple o Booking para vender más

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