5 Skills Every Exhibit Marketer Must Develop - TSI11.7

Anybody who’s ever coordinated a trade show exhibit knows it’s a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that are constantly changing, and it requires both technical and interpersonal skills to get everything to come together successfully on the show floor. Prefer to listen instead? Just click the play button at the bottom of this entry! Sound impossible? It’s not, really. You may just need to develop some skills that you have overlooked. Here are five ideas where you could start: Listen better: While you may believe you’re a great