5 Star Nutrition secures omnichannel future

The 54-store U.S. chain of sports nutrition stores has committed to an omnichannel solution from NewStore to modernize its operation and inventory management while delivering information and products in the many ways customers today demand. 5 Star’s chief marketing officer Jared LeMantia discusses what prompted this move, what is involved in transitioning to this new system, and how the customer experience will change.