5-Step Content Promotion Strategy | #043

"Content without promotion is not a whole lot better than having no content at all."

It's true. Content marketing is one of the most effective marketing strategies available today. So, you put fort the time, effort, and energy into creating the valuable content that will make your marketing strategy a success. How do you ensure it gets put to good use in the most optimal and profitable ways possible?

In this episode, Adam recaps the 3 key pieces to content marketing success and discusses a 5-step promotion strategy that ensures your content ends up in front of the right people, in the right places, at the right times.

Episode Discussions:

• How to gain initial speed and momentum with your content
• 3 Key pieces to content marketing success
• How to optimize your content to give it the highest probability of success
• Ways to make your content easy to find and consume
• How to find the most relevant social media channels to promote your content
• How the quality of your content impacts your paid traffic efforts
• Ways to repurpose your content for maximum audience engagement

3:04

3 key pieces to content marketing success

1. Be consistent
2. Be strategic
3. Be promoting

5-Step Content Promotion Strategy:

3:45

1.   Identify your target market

• This ensures your content won't fall on deaf ears and/or go to waste.
  • Happens when businesses misidentify their markets and disrespect trends in consumer media consumption.

Need help? Listen to episode #2 on how to create your perfect customer avatar!

4:32

2.   Optimize your content

• Gives your content the highest probability of success
• As simple as making your content easy to find and consume
  • Use relevant and searched for keywords in your title, tags, and descriptions.
  • Use short sentences.
  • Keep it casual and conversational
• For video content: use captions or subtitles

Key Takeaway: Make it easy to find and consume.

5:16

3.   Share content on relevant social media channels

• Odds are good your content will benefit from at least 1 social media channel.
• Match your ideal target market with regular statistics on which demographics are using which social media platforms.
• Start with some combo of Facebook, YouTube, and Instagram if you're unsure.

6:16

4.   Amplify content with paid traffic

"The beauty of paid traffic is that it takes whatever you have and makes it more of that."

• If you have a great piece of content that's getting positive results, adding paid promotion will help it reach more people.
• If you have poor content, it's likely to result in silence, diminished exposure, and cost you more.
• Paid traffic platforms reward quality content with greater reach and punish the weak with higher costs.
• Solution:
  • Ensure you're creating the highest quality content possible
  • Once published, monitor, measure, and analyze what content does well and what doesn't.
  • Boost only the good content.

7:16

5.   Recycle, reuse, and repurpose your content

• Your content can be modified for alternative forms of distribution.
• Example: A blog post...
  • Can be read aloud and turned into a podcast or…
  • Broken down into talking points and turned into a video, power point, or keynote presentation.
• Syndicating your content across other media channels presents more opportunities to connect with your customers where and how they want to be connected with.

Mentioned in this Episode:

• Episode #02 – The Customer Avatar

Contact Adam: [email protected]

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