5. Strategies to build a brand that serves a broader group of customers with Tevia Celli

Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the fitness world. We cover: What inclusive means in the fitness world, price inclusivity, location inclusivity, and how all of those play a factor in Tevia’s business Tevia’s experience running her own Cycling Studio and how she broke down norms by bringing on a more unique set of instructors than what the industry standard used to be How CycleBar creates a community bound by inclusivity specifically by working outside of the studio walls CycleBars work in fundraising for different causes including MS, environmental damaged areas, and riders who are in need Get the episode transcript here Get the Inclusion & Marketing newsletter