#5 Tamta Mamistvalovi (Colruyt): ‘Je neemt een hamer en dan klop je 50 jaar op dezelfde nagel – dat is marketing’

from CMO voices · host UBA & Trustmedia

Vijf jaar geleden maakte Tamta Mamistvalovi de overstap van de multinational P&G naar het oer-Belgische Colruyt. Daar waakt ze nu als head of marketing over de kern van het warenhuismerk. ‘Marketing is absoluut meer dan een kostenpost, het is een investering die zich terugverdient.’  Op zoek naar meer? CMO voices heeft ook een Franstalige podcastreeks. Luister hier naar de afleveringen met Aude Mayence (Delhaize), José Fernandez (D’Ieteren),  Aurélie Denayer (Proximus) en Camille Audet (AXA). Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jan 31, 2025

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#5 Tamta Mamistvalovi (Colruyt): ‘Je neemt een hamer en dan klop je 50 jaar op dezelfde nagel – dat is marketing’

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