5. The business model to smash a £30 million target | Alex Day

What if there was a model your business could use to smash your targets faster? And with a team of no more than 10?In this episode of All About Business, James speaks to Alex Day, Managing Director of Big Give. Alex explains how his small team of ten has managed to raise hundreds of millions of pounds for charity. They also discuss how technology is transforming the charity sector, why philanthropy is good for business, and the psychology behind giving money away.Alex Day is Director of Social Impact at Reed and Managing Director of the Big Give, the UK’s biggest match funding charity.Every year, Big Give runs a variety of match funding campaigns, including the Green Match Fund, Kind2Mind and the Christmas Challenge. Since 2008, they’ve raised over £300 million for charities all over the world.Timestamps00:00- Intro02:31- How Big Give's Match Funding Works03:38- The Psychology Behind Match Funding05:38- Campaigns and Themes of Big Give08:18- Digital Transformation in Charity Fundraising12:53- Running a Lean and Effective Team16:37- Engaging Big Figures in Philanthropy23:42- Identifying Your Passion for a Cause25:16- Setting Ambitious Goals27:37- The Importance of Ambition in Social Impact29:26- Supporting Smaller Charities30:50- Innovative Match Funding Strategies31:59- The Contagious Nature of Generosity32:32- The Christmas Challenge Campaign34:18- Philanthropy in Business37:18- The Philco Model41:33- Quickfire Round43:38- Conclusion and Final ThoughtsLinksVisit the Big Give website: https://donate.biggive.org/See what difference you can make: Big Give Christmas Challenge 2024Double the difference this Christmas NOW Follow James Reed on LinkedInFollow the Big Give on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk