5: The Dunning-Kruger effect and how to save marketing with Eaon Pritchard

This week’s podcast guest Eaon Pritchard was a tough catch, seeing as he is based in Melbourne and all, but that didn’t stop us collaring him for a chat.He’s a self-proclaimed ‘advertising douchebag’, but that does him a disservice, as Eaon has worked as an ad creative and planner for over 20 years, firstly in London and now over in Oz.He also lectures, consults, and writes regularly for WARC and other ad industry publications, while his spectacular and highly-praised book on advertising, ‘Where Did it All Go Wrong?’ caused R/GA’s Head of Strategy Rob Campbell to declare; “Eaon is funny and insightful. I hate him.”/////Eaon Pritchard:Twitter: @eaonpWhere Did It All Go Wrong - Adventures At The Dunning Kruger Peak Of AdvertisingThe Stupidity Paradox: The Power and Pitfalls of Functional Stupidity at Work by Mats AlvessonThe Triumph of Emptiness: Consumption, Higher Education, and Work Organization by Mats AlvessonBusiness Bullshit by Andre SpicerIntuition Pumps And Other Tools for Thinking by Daniel C. DennettThe Adapted Mind: Evolutionary Psychology and the Generation of Culture by Jerome H. Barkow/////