EPISODE · Nov 6, 2023 · 15 MIN
#5: The likely route to reliable and user-friendly online search
from Likely Marketing · host Shivendra Lal
Nearly 30% of all desktop and mobile searches on Google Search required 5 to more than 11 keyword phrases! It seems that people are using more keyword phrases because they are struggling to find what they are looking for. In this episode, I deep dive into the persisting issues relating to Google Search, and what all the stakeholders - tech companies, users, and marketers - need to do achieve a more reliable and user-friendly online search. (00:00) Introduction (00:58) Backstory on seemingly dissatisfaction with Google search results (03:27) Incresing complexity of online search (08:22) Challenges facing online search (10:47) Likely route to reliable and user-friendly online search
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#5: The likely route to reliable and user-friendly online search
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