5. The Power of Brand Association - A Masterclass by Stranger Things

In this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush.   I’ve just finished watching part 1 of Stranger Things Season 4 and loved it.   As a brand consultant, I couldn’t help admiring something else about this season. And that was the inspired choice of the Kate Bush track ‘Running Up That Hill’ as the soundtrack.   It’s a masterclass in brand association.   No spoilers. And you don’t need to be a fan of either. The big take out is how you can intentionally and consciously use brand association to enhance and elevate your brand.   Specifically, I dive into 4 key ingredients for successful brand association: It Magnifies Your Message It’s a Great Brand Fit It Doesn’t Play Safe It has a Compelling Back Story   There’s so much good stuff to talk about!   MENTIONS Kate Bush and Delia Smith Talk Vegetarian Recipes!    FIND OUT MORE & SAY HI! Creative Business Insider Creative Business Incubator Instagram @bechughesbranding At www.bechughes.com