5 Things Every Founder Must Do Before Launch | #15

Before you build, pressure-test your idea the smart way. In this episode, we cover validating the problem, sizing the market, unit economics, stress-testing your time and finances, running a minimum-effort MVP, and checking competitors. You will hear practical tactics like using Reddit to find real pain, building a waitlist and pre-selling with Stripe, and plotting a quick competitor map. We wrap with two hot takes, be naive enough to start, and plan enough to execute. More Hot Takes Big StakesInstagram: www.instagram.com/hottakesbigstakes/TikTok: www.tiktok.com/@hottakesbigstakes/More on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/00:00 Intro, why this matters for new founders 
00:32 Tip 1, Validate the problem, not the idea 
01:16 Signals that the problem is real, emotion and willingness to pay 
02:48 Tip 2, Size the market, top-down vs bottoms-up 
04:26 Unit economics sense check and payback logic 
05:26 Tip 3, Stress-test your time and finances 
07:18 Support systems, partners, housing, and tradeoffs 
08:22 Tip 4, Run a minimum-effort test, landing page and list 
09:23 Pre-selling with Stripe, early prototypes, and social proof 
11:18 Start socials early and build with your audience 
12:15 Tip 5, Pressure-check the competition and find your moat 
14:44 Hot takes, be naive enough to start vs plan enough to execute 
15:36 Closing thoughts and next steps