5 Things We Learned at TMSA Elevate 2025

What happens when freight’s brightest minds in sales, marketing, and entrepreneurship unpack the biggest shifts in logistics? Recorded live at TMSA Elevate 2025, this episode features Charlie Saffro (CS Recruiting), RJ Finnegan (SPI Logistics), and Anthony Pagnotto (Mohawk Global) as they share the biggest takeaways from the conference, including how freight companies are using AI, rethinking branding, and marketing their back office in new ways. 5 Things We Learned at TMSA Elevate: Internal alignment between sales and marketing creates faster wins in slower markets. Your back office can be a selling point when shippers care about transparency. AI is embedded in daily workflows, but results still depend on human authenticity. Long-term relationship building beats speed when it comes to freight sales. Community-focused conferences like TMSA promote collaboration, even among competitors.LINKS:TMSA's WebsiteCharlie's LinkedInRJ's LinkedInAnthony's LinkedInWATCH THE FULL EPISODE HERE -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.