5 Things You Must Know About Sales

Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales. If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately. Inside this episode:Why founders should not outsource or delegate sales too early - and when it actually makes sense to do soWhy selling over email and text is killing your conversions - and why phone calls winWhy the transformation happens at the transaction - and why you must take payment before bookingHow using the right CRM and automation will dramatically improve efficiency and follow-upWhy every gym owner needs a structured sales script - and the key elements it must include If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend. If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system. Visit www.hamperagency.co.ukFollow us on Instagram: @hamperagencyOr get in touch: [email protected]