5 things your gym website needs in 2026

🌎 Kaleda Connell, CEO of Kilo, joins Mateo to break down how the shift to AI-powered search is changing what gym owners need on their websites — and what to do about it. They get into Google's E-E-A-T framework, why the "blue link era" of SEO is over, and Kaleda's five-pillar system (proof, people, answers, authority, and plumbing) to ensure your gym actually shows up when someone asks an AI to find the best option in your area.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here to avoid missing out.📱 Socials:Kaleda Connell (Instagram) - https://www.instagram.com/heykaleda/Kaleda Connell (Website) - https://heykaleda.com/blog/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide(0:46) - Introduction: Kaleda Connell, CEO of Kilo(1:29) - Why AI Is Changing How Gyms Show Up Online(2:14) - What Old-School SEO Got Right (And Why It No Longer Works)(4:01) - The AI Overview Effect: Why Website Traffic Is Dropping(4:50) - The Blue Link Era Is Over: What Gym Owners Need to Do Now(5:48) - Google's E-E-A-T Framework Explained(6:50) - Run a successful gym with Kilo (visit https://usekilo.com/)(7:29) - Kaleda's Five Pillars: Proof, People, Answers, Authority, and Plumbing(8:10) - Pillar 1 — Proof: Testimonials, Transformations, and Long-Form Case Studies(10:28) - Pillar 2 — People: Coach Bios, Credentials, and Member Stories(11:42) - Pillar 3 — Answers: FAQ Sections, Program Pages, and the Specificity Test(15:18) - Should You Post Your Pricing? Kaleda Changes Her Mind(17:44) - Pillar 4 — Authority: Local Press, Partnerships, and Why Reddit Matters(19:57) - Pillar 5 — Plumbing: Schema Markup and the Nuts and Bolts That Still Count(22:06) - Should You Use AI to Audit Your Own Website?(24:26) - Where to Get Help From the Kilo Team(24:50) - Closing Remarks