5 tips to create a perfect mobile call to action with SMS

SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let you in on a secret: SMS, when done properly, is one of the most effective tools mobile has to offer. In this episode, Greg walks us through his top 5 tips to use an SMS call to action. If you are a podcaster, broadcaster or anyone who pushes anything through media, this episode will set you up for success with SMS.